We were the biggest spenders but that doesn't drive up the prices and we were shopping for a whole new squad.
Are United of the last 10 years (biggest spenders) and def the biggest the last 5 years driving up the market now? The answer to that is equally a no. Did Paul Pogba drive up Bernardo Silva's price? Nope.
The logic that team x paid y for z means team a is going to have to pay b for c is false except maybe on the high end transfers.
Does Grealish going for £100m bump up the price of some other average winger? Or the average spend for wingers? I'd wager Antony still sets you guys back £70m or whatever it was.
Bayern won't stump up €60m for Cancelo and will make sure they get him for €40m or so come seasons end (maybe free if we have to void contracts), which is far less for example than you guys paid Palace for AWB (not trying to pick on you guys but you are big spenders and one of the only clubs to compare these kinda prices with). If we tried to buy Cancelo from Bayern (vice versa, we'd have to stump up a hell of a lot more).
Teams will pay relative to their budget, which is relative to their income (or in our case their fake income).
Theres a reason people say things like United tax, City tax, Barca tax etc.. and our teams constantly have to overpay for average players and its cause when wealthy PL clubs come knocking other clubs light up knowing they're getting paid. As the tv money gets bigger and bigger and the PL becomes stronger and stronger this will only increase, if the tv money was halved from next season, I guarantee transfer spending and prices would too, even if Todd Boehly is still going crazy.