The money in the game for winning things now is more than ever, and the global reach of social media is now bigger than ever. That drives more money into the game than we’ve ever seen. It’s how all of these crazy transfer fees are being funded. Money doesn’t know about “history & traditional in the 90s & 00s”.
We’ll see when the results come out next year, but you could cut a big chunk of the commercial revenue (if you wish), and it’ll still be right up there in terms of total revenue. United benefited from being the top team when the PL & Sky TV money landed, and created a financial gap with the rest of the league. This is just history repeating itself in the age of social media.
AsI write this, I read City have agreed a deal with OKX to be the sleeve sponsor for 3 years for £55M+ … not bad (and backs up my point.. sleeve sponsors didn’t really exist when you were last winning things regularly).