I imagine this has already been covered, but when Sky lose their massive rights to the CL games, surely they'll be forced into doing something to up their game? I think they'll reduce their price massively or try and get more games [back]. They can't keep charging current prices and making £50/month/customer after losing CL.
Won't this be a good thing? My folks are with Virgin whilst getting SS, so BT Sport is part of the package; theoretically their bill will drop when Sky drops the price of their package, whilst BT Sport would hopefully still be free.