I like believe that a generic brand tub of lard could beat Trump.
I wish this was the case.
The majority of electoral votes are baked in already based on the state. The Dems mostly just need to win the upper Midwest, where Bernie outperformed Hillary and has pull with working-class whites (which they also need to win back to some extent).
That’s all this election boils down to, and Bernie would likely flip those places back to blue. A few states up north will decide everything, so a candidate that appeals to them will win.
Bernie out performed Hillary, I'm not surprised she lost that contest - but would Bernie out perform Trump in that same demographic?
Trump is the living embodiment of what a lot of working-class midwestern Whites want to be, Bernie is obviously more aligned to what they need - but politics is often decided on who can sell the best dream.
His Facebook profile have seen a fairly nice increase of followers after he made Amazon increase their minimum wage up to 15 dollars an hour. He just dosn´t have the money nor personnel to keep up with interesting news all the type to be in the media spot light all the time. He has to pick and plan according to resources. People that do not like him started to speak out on forums when he was getting momentum earlier on and if you notice a fair chunk of them are fake profiles mixed in with normal users. If he is going to run for 2020 then he is busy planning it al ready to be ready for the primaries. He has not lost his enthusiasm. He is just picking his time and moment for better impact if he runs in 2020.
I don't think Facebook can be trusted for any source of analytical data, especially on the subject of politics - given the amount of fake news that floated on the site at the last few elections.
Twitter is where most of the action happens because it's in the moment - and Bernie's tweets just don't gain as much traction as they used to - you don't need resources for this, and he got most of his fame when he didn't have anywhere as much notoriety as he does now, all you need is a phone and a message.
His tweet about the Amazon deal got about 25k likes iirc - that's huge news that would've got him 100k likes easily if this was 2016 - he seemed to go viral at least once a week back then. Comparatively - Trump's tweets average 80k minimum.
Fair enough he's got 8x the amount of followers as Bernie, so lets look at it another way - Ocasio-Cortez has 1/4 of the amount of followers as Bernie (1.5m), yet she gets about 30-40k likes as an average, and about 10-15k as a low - for regular every day tweets. Bernie's regular tweets get about 8-10k, and his most popular tweets peak at around 40k max take a look at this for example;
5k likes
Ocasio retweets it and gets almost 6x the amount of likes - that's a ridiculous uplift on engagement
Beto's last 5 tweets have 58k, 2.5k, 26k, 13k, 6k - for an average of 20k with only 1M followers. (the 5 tweets before that are actually much larger and would average higher than 20k)
Beyond that, when was the last tweet that went viral by Bernie? In 2016 it felt like every other day he was taking twitter & facebook by storm, it's just not the case anymore.
this would actually suggest three things;
1 - Bernie's followers don't engage with what he tweets as often as they used to
2 - Bernie is actually more likely to have fake followers as well
3 - Both can be true at the same time
If 1 is true - that's worrying considering a lot of his momentum was built up over social media, and every analytical tool will tell you that you need a certain conversion rate in order to draw reliable conclusions from, on trends and follower engagement.
If 2 is true - that's also worrying, but not too surprising because every famous person will have a decent amount of fake followers.
You don't need a lot of followers to go viral though, you just need a message that a large amount of people can identify with.
I tend to do a lot of data farming for work, so for me all this stuff is interesting because social media activity & engagement will continue to have more of an impact on politics - so it will be interesting to see if he can still have the whirlwind impact of a few years ago as the primaries go on.