DEMOCRATIC OPERATIVE Tara McGowan is denying that her high-profile liberal firm ACRONYM played a role in the Monday evening caucus debacle, claiming that her firm was merely an investor in the company Shadow Inc., which developed the app at the center of the controversy. But internal company documents, a source close to the firms, and public records show a close and intertwined relationship between Acronym and Shadow.
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David Plouffe, a former campaign manager to Barack Obama’s 2008 presidential bid who joined Acronym’s board, also
distanced himself from the company during an MSNBC panel last night. “I have no knowledge of Shadow,” said Plouffe. “It was news to me.”
But previous statements and internal Acronym documents suggest that the two companies,
which share office space in Denver, Colorado, are deeply intertwined.
Last year, McGowan, a co-founder of Acronym,
wrote on Twitter that she was “so excited to announce @anotheracronym has acquired Groundbase,” a firm that included “their incredible team led by [Gerard Niemira] + are launching Shadow, a new tech company to build smarter infrastructure for campaigns.” McGowan also noted that “With Shadow, we’re building a new model incentivized by adoption over growth.” The acquisition was announced in mid-January of last year.
In an interview on a related podcast last month, McGowan
described Niemira as “the CEO of Shadow, which is the technology company that Acronym is the sole investor in now.”
In an all-staff email sent last Friday, an official with Lockwood Strategy reminded team members about “COOL THINGS HAPPENING AROUND ACRONYM.” The list included bullets points such as, “The Iowa caucus is on Monday, and the Shadow team is hard at work,”
