Seriously, how much can he mess up if he truly has an 'unlimited' budget, a clear set of targets, positions to strengthen, and the green light from those above to spend what it takes to secure the big names he talks about? What stops him from putting a proper bid in for a top player in one of the positions that need a top player?
It's surely either the manager has yet to decide who to buy, the Champions League issue is truly the deciding factor (which I don't believe. Money talks) or actually there's no intention to spend much more.
I refuse to believe it's all Woodward's fault, after all if the majority of our budget has been spent, there's not much he can do to secure players who will take us beyond that budget. He can naively attempt to get players for half their value - like last year, but he can't offer money he hasn't been given.
If he's haggling, it's not for giggles, it's because that's what he's been told to do.
It's not a case of Woodward choosing not to dip heavily into our resources for no real reason when given the green light; it's a case of him being instructed not to.
We could have signed Vidal, but that would have been most of the budget gone, and no Shaw or Herrera. And unless Vidal becomes available for £15ish million (the price of Vermaelen or Blind), we wont be paying what it takes. Signing him for his true value would take us well over budget.
He deserves his share of blame for running his mouth though. But the impact of him telling the world about our money is overplayed anyway. The new Cheverolet and Adidas deals alongside our annual figures might be indication enough.
He's really not telling anyone in football anything they didn't already know.
The idea that Woodward is free to spend on a list of targets with all the money to do so, and is somehow failing is ridiculous.
What reason would he have to mess about if he genuinely had all that money right now? Just to save a few quid? Why would he do that for no reason when he has lotd of money and the freedom to spend it?
He wouldn't fail like this at Madrid, because he's not actually an idiot and he'd actually have an 'unlimited budget'. And he wouldn't be a Glazer man working under the Glazers.