Yeah, he probably shouldn't have said it at all, this summer or last, but until it proves untrue or unrealistic this summer, we can't really say he's wrong.
If by the end of the window it's proven to be shite talk again, then he'll come under pressure. Until then we just don't know.
I'm not even sure he's as much to blame for our failings as he's made out to be. He's a CEO or Chairman or whatever his actual title is. He tries to do the deals the manager wants him to do, and bids for the targets the manager selects. He's not a football man. Fellaini, for example, wasn't his fault. Moyes wanted to sign him, Woodward signed him. It's not his fault Moyes picked a shite player to sign.