Ed Woodward takes power from Sir Alex Ferguson with appointment of Louis van Gaal at Manchester United
By Mark Ogden
When Ed Woodward takes his seat in the Old Trafford directors’ box, it is usually two or three rows behind
Sir Alex Ferguson, therefore denying the former
Manchester United manager the opportunity to keep an eye on the club’s new powerbroker.
There are those who would suggest it is a tactical move by Woodward, one designed to keep Ferguson guessing as to what he will do next.
But while there is a danger of paranoia running away with itself among the rival camps within United, it is an inescapable reality that the control Ferguson once held at Old Trafford now lies in the hands of an Essex boy with a degree in physics.
Woodward’s appointment of
Louis van Gaalas United’s manager is as symbolic for the 42-year-old as Neil Armstrong planting the Stars and Stripes on the surface of the Moon.
While Ferguson held the steering wheel in both hands when United’s owners, the Glazer family, handed David Moyes the opportunity to manage the club last summer, the recruitment of Van Gaal has been driven by Woodward and, from this point on, it is his club, with no ghost of the past in place to carry the can if this appointment turns out to be as disastrous as the last one.
Ferguson may be a club director at United, but despite initial indications that he would play a central role in identifying Moyes’s successor, the 72-year-old ultimately proved to be a peripheral figure as Woodward whittled down a shortlist to the point that Van Gaal was the chosen candidate.
Van Gaal has dealt with enough internal politics during two decades as one of Europe’s leading coaches to understand there will be issues to address at Old Trafford.
His ability to manage those above him will be just as crucial as his work with United’s players, but the Dutchman would be foolish to focus his sights on Ferguson with the real power lying in Woodward’s hands.
Appointed as successor to David Gill last summer, Woodward has endured a difficult first 12 months in charge, with his inexperience in the role exacerbated by Moyes’s inability to grasp the magnitude of the job he had inherited from Ferguson.
Woodward was never afforded the opportunity to bed into the job with Moyes’s innate caution and indecision leading to last summer’s shambolic transfer window, which resulted in the 11th-hour panic purchase of Marouane Fellaini.
Moyes and Woodward rarely appeared a good fit, despite Woodward’s consistent support of the Scot.
In terms of personality, Woodward is the guy who would walk into a Las Vegas casino and plunge £1 million on red, while Moyes would shake his head and reluctantly put a fiver on black.
Woodward’s frustration with Moyes was tactfully hidden, but always just beneath the surface, and the relationship was never going to work, yet the Glazers were also only ever going to get rid of one of them and Moyes had no chance.
This is the reality that Van Gaal must understand.
Whereas Ferguson and Gill built up a relationship and trust and respect, Gill’s communication with Joel Glazer, the United co-chairman, was weekly at best.
Woodward, however, has always spoken daily to Joel, having impressed the family by driving through their 2005 takeover of the club as an investment banker with JP Morgan.
Once the deal was done, Woodward was handed a job at United and he has now climbed the ladder to claim the top job and the power and control that comes with it.
It has enabled him to appoint his own manager in Van Gaal, one who possesses the ambition and self-confidence Woodward sees in himself, and the ball is now firmly in his hands.
But so is the accountability and those within United who deride Woodward as being ‘power mad’ are now waiting to discover if he can be as successful running the football side of the club as he was in transforming their commercial arm.
He will be expected to move quickly and successfully to sign the players United desperately need and to avoid the embarrassing drawn out sagas of last summer when the club pursued Cesc Fabregas, Cristiano Ronaldo and Gareth Bale but ended up with none of them.
But in one sense Woodward has already displayed a ruthless streak by turning to Van Gaal and ignoring the claims of Ryan Giggs, who had the support of Ferguson and a large section of the club’s supporters.
Woodward has taken the emotion out of the appointment by looking to the future rather than the past, despite angering some of those within the Class of ’92 by failing to offer clarity on their positions during the negotiations with Van Gaal.
But when he takes his seat in the directors’ box for the first home game of next season, he will not have to choose his seat carefully to emphasise his power.
Whether he can sit comfortably without Ferguson having chosen the manager remains to be seen, though.