I do not really get the problem with our approach this summer: the club seem to only want to sign players they deem good enough. What is the problem with that? Do you want the club to sign any old alternative to De Jong just because you want a midfield signing? More than likely, we will just end up with another average midfielder that people will end up complaining about.
I believe the club is actually going about this correctly. They have tried to sign a quality midfielder in De Jong, which is complicated for known reasons. They have also stated that there are alternatives to sign, but have also stated that a potential alternative is looking to within the club (academy). In this way, we will not waste money signing lesser players that people will want rid of in the near future. In the end, whether it is a new signing or from youth, we are going to end up with some new midfielders in this season.
We have also signed players, anyway. Eriksen is a smart signing for free, who can play CM and AM. Martinez is capable of playing DM and CB. Malacia is a promising looking, and relatively cheap, player who could add a lot more to the team than people are thinking. We have also seen youth players like Zidane and Savage for midfield positions. We seem to be going about the transfers more patiently and trying to ensure we end up with what we actually need, rather than a short-term, lesser solution. I can think of many of the latter signings in the last decade.
I think this season is more about getting some our existing players back to the standard they can play at. They were terrible last season, no doubt, but some of these players are much better than what they showed. Rashford, Sancho (playing on the right as he should be), Fernandes, Maguire, Martial, and many other players. Ten Hag can get more out of these players.
Also, I really don't get why people think the De Jong thing is embarrassing? It is weird. We put in a bid that was accepted, and that is literally it. What is embarrassing about that? Are people imagining that Murtough and Arnold are on the phone every day, harassing Barcelona and De Jong to make the move to sign for the club?