StatsBomb 360, which had its public launch on Wednesday, is the next step. It allows teams to know exactly where every player on the pitch is across thousands of in-game events.
"Line-breaking passes are something we get asked for a lot. They come out in this data. Passing lanes and ball receipts in space come out in this. The actual distance of defenders from the player. If you need to replace David Silva then these things are pretty useful."
This level of analytics is beyond many supporters but this is the minutiae into which the biggest clubs in the world now delve, particularly with multi-million pound recruitment calls to make. "Half of football now recognise they need this stuff. The other half will get there."
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StatsBomb 360 applies this greater level of understanding not just to shots but to many more match events. "We were doing it with 25 to 30 events per match and that had a huge impact on expected goals numbers. Now we are doing it in 3,300 events per match."
What will this reveal? The biggest difference could be an improved knowledge of exactly what it is that makes a good defender - seen by some as the holy grail of stats.
"Assigning defensive responsibility for stuff is one of the missing elements in the game right now. We are trying to make that more accurate. Value in buying centre-backs, especially, is enormous. So, can you find those players who are exactly what you need for your team?
"You are not looking for the best centre-back in the world, you are looking for the one that plays your style. Pep Guardiola's style is different to Jurgen Klopp's style and Jurgen Klopp's style is different to Sean Dyche's style. This should allow them to have better information.
"When we start to get that information on defensive positioning, what you will find is, 'Oh, that guy is literally two metres out of position on a regular basis.' Teams will get a sense of that faster and more accurately and use that to profit or stop the opponent profiting.
"Centre-backs who create in open play are super valuable. This can help find them much faster than they would be flagged by traditional data - if they would be flagged at all. The players who gum up the pitch with their movement should be easier to find too.
"You know exactly what the pressure is like, when there are multiple pressures and clusters of defenders. You can gather shape information which is pretty important."
This is not just about defence. Knutson cites Jack Grealish and Eden Hazard as ball carriers who disrupt defensive shape and whose impact could now be better understood.
Perhaps most interestingly, it will be possible to rate the decisions made by players in possession far more accurately now. Previously, players whose passes created chances were given the credit. Now, a different picture emerges. Maybe there were alternatives. Maybe that player on an inferior team would make better passes given the same opportunities.
"You get much clearer information about what was available to the player and the context of the situation. That gives you a much clearer idea of their options and therefore allows you to assess their decision-making, which has been a crucial question in football.
"It is not something that maybe excites fans but if we can give an analyst two hours of their week back, in a job that is pretty relentless, that is valuable."
Let's be more specific. A team finds it is able to create repeated overloads on the left wing but senses their overlapping full-back is not taking full advantage of the situation. Data can now find every example of similar situations and reveal what other full-backs do.
In the past, teams might watch every goal or every assist. Now they can see the full picture. "Not sexy situations," as Knutson puts it. "But situations that happen all the time."
He adds: "If we can start to build a search engine around this and you can show me all the situations that look exactly like that, show me when the opponent looks like this, show me when this player we are trying to recruit looks like this, and tie it to a video engine then you can see that next level of analysis being available to people in time."
Clubs could even identify the coaches who build attacks in the same way.
"These are the situations we like in Pep's team. So show me other coaches in the world who create these situations on a regular basis. That could help your head coach search.
"We know that it will take us time to learn all of the cool stuff that we can do. We will realise there are things that we had not thought about initially. But this is a fun process, learning more stuff about the game. Who does not want to do that?
"The opportunities really are limitless."