We don't really know how much better it could have been, that seems a bit presumptuous. Wouldn't you need to know the applicants or the candidates procured via whatever headhunting procedure? Then you could say on a surface level what looks better. Then you also have to match it to the role. Director implies organiser, strategist, manager, not just any bloke that appears very smart in data science - a lot of personality and experience is important.
The only weakness I see in his background is football experience. Maybe that wasn't readily available, or the structure of the team will dictate that it isn't fundamental. I'm not sure but it you compare it to the Liverpool guy if that's to be taken as a huge success, he also didn't have massive industry experience. I'm not sure but maybe that indicates that experience isn't always available or the club's believe the skillset is easily applicable to football.