What era would you like to have been born in, out of interest? Because these kind of running battles about what is and isn’t kosher to say in public discourse have been ongoing for time immemorial. In fact the alternative scene in the UK during the 80s which Coltrane was very much a part of, was almost entirely predicated on rebuffing the old ideas of what you could and couldn’t say in comedy. Chastising the old Jim Davidson/Chubby Brown era as bigoted and old fashioned, and replacing it with the more inclusive language and attitudes of a younger generation (which are now largely normalised)... Those comics were ridiculed and pushed out of the cultural zeitgeist pretty quickly, far more so than Rowling, who as well as continuing to publish books (as evidenced by, well...this book!) also seems to have the support of a number of high profile people.
Further back the people doing this kind of "woke" chastising were the ones fighting for gay rights and civil rights and protesting the Vietnam war, all of whom were invariably called pansies or the like by the prevailing orthodoxy (hell, the hippy generation were the most pansy of all!)
So, either you agreed with those attempts to alter the discourse (probably, because you were born into an era that had normalised them) in which case if you
were born then, you’d invariably BE one of the pansy woke brigade... or you believe that the great winding road of civilisation had ultimately perfected itself in or around the late 90s, when the last generation of whiney woke pansies had gotten people to be more thoughtful of their attitudes toward black and gay people (somewhat) but still didn’t give a feck about trans rights yet?
None of these attitudes are particularly new. People aren’t really fighting a hitherto unknown and unique brand of intolerant woke SJW tweens, they’re actually fighting the passage of time, and the fact that the Overton window has been gently pushing progressive ideas and attitudes into the mainstream to the point where the values of the last progressive generation, are no longer considered particularly radical or woke anymore to the new (hence the common misunderstanding of the idea that people move more right wing as they get older, when in fact they generally just stand still and society moves)...and the fierceness of the fight to get there is whitewashed as being calm and civilised. - Just look how conservatives in the US have already re-imagined MLK and the Civil Rights era as a lovely peaceful and smooth march to progress - not like now with these unruly riots and whatnot!
Similarly people like Rowling from that last 80s/90s generation haven't suddenly become mad bigots, they've just not moved with the times, and their views aren’t “liberal” anymore...and even things they think they’ve achieved, like racial progress, are being shown up by things like BLM as not having really done nearly enough... and all this evidently frustrates them, because a lot of their self image is based around the idea of being tolerant and progressive (which they were in another time) so they’re becoming ultra defensive and digging themselves further into a hole.. It's the Principle Skinner meme in action.
Like
@Sweet Square says though, the younger generation will eventually win. They always do. Even if it takes a while for them to become middle aged curmudgeons with their hands on the levers of power. By which time they too will inevitably be bitching about how their attitudes to some future movement are being treated unfairly by the chip implanted cyborg pansies of 2050.