We apparently have the ambition to compete for the league this season, a "fair price" shouldn't exactly be our priority. Otamendi would instantly improve the quality in the back, anyone would admit that and the guy is certainly available. I refuse to believe our scouts have been unable to find somebody who would be able to strengthen us up front or at least add competition that's out there for a "fair price".
Otamendi was good last season but wasn't exactly stellar till then. Plus he is going to £35m so understandably it would be a bit steep.
We have Rooney who is one of the better English strikers Hernandez and Wilson who are good strikers themselves. There are very few strikers who can be bought and who will add competition to them.