On Raw, for the second week in a row, the crowd crapped on the women. Last week, it was because they were put on late and people wanted to see Lesnar. But this week, it was very clear it was an anti-Divas reaction, with chants of "C.M. Punk," "boring," "JBL," "We are awesome" and did the wave paying no attention to the match. Once, when Paige had a submission on Fox and it was broken up by Brie Bella, the crowd booed, not because it was a heel save, but because they wanted the match to end.
Paige and Brie Bella reacted immediately. Bella wrote, "So proud of Foxy (Alicia Fox, who worked the weekend while being ill), but the Brooklyn crowd can kiss my ass!" Paige wrote, "You helped us create change and then did your best to disrespect. Nice job!" She later deleted that tweet. Nikki Bella wrote, "Brooklyn, shame on you for disrespecting women that put their bodies on the line for your entertainment. As for the ones that supported us, thank you. You make it worth working so hard and having this revolution."
It was funny because everything they needed to do to change the feeling about women wrestling on the main roster is what they didn't do. They brought up new wrestlers, had Stephanie McMahon tell everyone that now you are supposed to like this while talking Ronda Rousey, Serena Williams and the U.S. soccer team, put them in contrived factions and put them in long matches that for the most part, weren't very good. Instead of looking at what worked in UFC and trying to emulate it, or what worked in NXT and trying to recreate it, they did a branded marketing campaign claiming things were different but the only differences were the brand marketing campaign and longer matches.
What worked in NXT, and still worked on Saturday night, were matches based on storylines where the women were pushed as athletes competing for championships primarily as opposed to sex objects shaking their asses and doing absolutely contrived verbiage fighting over toy belts that are decided by whose turn it is. In promoting the women more as athletes including not using the behind-the-times diva terminology, and having the women practice matches for weeks on end to get ready for big shows, the quality of matches and the audience caring about the matches is at a different level. It can't be fully replicated on the main roster. Most of the main-roster women already have the taint of the "Divas division" being something you don't take seriously. While the main roster women do practice out their matches, given the schedule and lack of a Performance Center near where everyone lives that they are already at daily, it's not as extensive. But there is no reason for the presentation difference. Plus, for change, it can't be mostly the old with just a little new.
But the key is that the women have to be as good as, or better than the men. On most NXT shows, the women are in the best or second best match, and positioned that way. On WWE shows, the quality of the matches thus far aren't nearly at the same level. The commentary constantly acting like there's a revolution in women sports and anyone with any clue to the outside world knows that women's tennis stars were as big or bigger than today dating back to the 60s when Billie Jean King first became a celebrity star, and really you can trace women's tennis stars being sports celebrities back decades before that. There is nothing in tennis today that is close to as big with the general public as the Chris Evert vs. Martina Navratilova rivalry, and that was decades ago. The U.S. women's soccer team was as big or bigger in 1999 than 2015. Rousey is a very unique figure and in a similar business and it's very clear Stephanie McMahon is a big fan of hers, but thus far they've shown no understanding of what got her over.
UFC created a superstar (and that's a risk because in UFC you never know if a superstar will deliver) and built around her name value. They didn't brand a division that had been around for nearly two decades and told people it's new without anything appearing to be all that different except three new faces and longer matches.