By Christ, that United kit is embarrassingly awful.
Genuinely, who sat there and thought to themselves "You know what Manchester United fans would love...fecking tartan jerseys! I mean they have a Scottish manager, they play in red...they will look fabulous!".
The smallest bit of market research would have told them, most unanimously that the vast majority of United fans want a simple, normal jersey. Genuinely, if you put this to an online vote with 3 or 4 other choices up there then I can guarantee it would be last, by a huge margin.
The only thing I can think of is that they hope to regain the money lost through the kit not selling via the advertising/attention Nike will get from the the garish design.