Giggs camp is very insistent.
I really don't see any relation between a manager of a football club and a CEO of a big company. In one you need to be good at tactics, motivation, transfer market and you have to deal with 20 'emplyees', in the other you have far more responsibilities, most likely you need to be far more intelligent, and you have to deal with tens of thousands of emplyees. Ed's job with CEO of big companies, is more related, though not exactly the same.
Obviously, the reason why you (and others) need to go into other sports to find examples and then in CEO jobs at Apple and Microsoft, is that in modern football (which is what it matters if we are discussing appointments in modern football) we have a single example of a club legend who was relatively inexperienced, getting the manager job at a big club and then doing well. If Pep Guardiola didn't exist, no-one would have entertained the idea of Giggs (who is not near as intelligent, knowledgable and charismatic as Pep) to become our manager.
Anyway, if we want to go at CEO analogy, we need to go deep into details. There are generally three ways of becoming a CEO of a big company:
- Founding the company and then making it a big company. Similar to Jobs, Gates or Page.
- Being experienced in some other company and then getting the CEO job at an another company who want some fresh air. A typical example is Marissa Mayer of yahoo.
- Getting promoted from within (which I think is related to Giggs). Obviously, in order to achieve that, the candidate generally has a few decades (or at least a decade) in executive branches of a company. He would have spend a quality time on performing CEO duties in branches of the company, has leaded hundreds or thousands of employees and his job could easily be quantified. Sundar Pichai is probably the best example. He got his job as CEO of google (which considering all things will be more a CEO of a department of alphabet, rather than CEO of google) not because he was a legendary programmer who spent some time assisting Larry Page, but because he showed fantastic results in making products of google like Google Chrome, Google Maps, Google OS etc. He had to make tough decisions in those parts, not just advice Page/Brinn and then let them make their decisions. If his decisions were bad, he would have been throwed out of the google. If Giggs' advises (see, it is advises, not decisions) are bad, we'll blame Van Gaal. Cause after all, Giggs advises, Van Gaal executes. Being good at advising other people, and being good at non-executive stuff (in Giggs case, football) has really no correlation on being good as a manager, or football manager.
But, I guess that this is something we know. So, now I am waiting for the new analogy of how inexperienced princes became great kings, and so we should give the job to unexperienced Giggs.