If we use Star Wars then there were a variety of ways to connect, and even then it was a predominantly young boy thing. Thus my brother still has the odd high end Bobba Fett figurine about. And these days you would still have quite a large amount of old comic book store dudes at a Star Wars event but I see the connection brought from youth, not made as an adult.
This for me is not the same, unless I'm mistaken this is not a 12 year old Swiftie now an adult, but more of an adult who got into TS?
I'm totally biased here in that my engagement with her is through the experience of my young daughters.
I'm also a cynical bastard and an introvert who mainly just nods gigs and only smiles at really really good bits,so none of this makes sense to me.