While we're having to shop in the 2nd or 3rd tier for strikers, with top tier ones out of our price range for now, then I'd be happy enough with someone like Hojlund - who has the ability, and time, to improve with us and get even better.
If the reports are more around the £50-60m range now, then I think we should definitely be considering negotiating for him for that - and, hopefully, getting him for a little cheaper initially with a mix of add ons.
Strikers obviously generally cost more, there's a dearth of quality ones available - and then there's the PL / United tax, along with the fact he's well under contract and Atalanta aren't actively looking to sell him.
So, even despite his age, we're not going to be getting him for anything close to under £40m. So somewhere between £40-60m seems fine with me, so long as we negotiate well again, and look to include tougher add ons as well as likely ones.
If we suddenly had the money / availability to go for one of the very few elite options instead, then that would definitely be better. And if the fee is more between £60-80m then that's overpriced. But in the market we seem to have to be shopping in, then Hojlund for anywhere between £40-60m seems about fine.