I think that Martial’s attitude problem is a result of everything coming too easy for him at a young age.
Think about it. The lad was transferred for £7m at 16 back in about 2012/2013 which would have been huge money then. The hype would have been insane. It would have been hard for a 16yo not to let that go to his head.
Then he is transferred to Utd for a fee that could reach over £50m at 18. Scores a fantastic goal on his debut against our biggest rivals in-front of the Stretford End. Once again, all just seems to be happening very naturally and easy for him.
Somewhere around the 19/20 mark, it stopped being so easy and he started having to work hard and that’s when I believe his progress stalled. He’s doesn’t want to run or fight or work-hard when the going gets tough.
I say it constantly to myself and to teammates when I am playing football - if you’re having a bad game and your touch is off, claw yourself into the game by working twice as hard.
Win a header. Win a tackle. Close an opponent down and force a mistake. Sprint back. Sprint forward. Block a shot. None of these things require talent or for you to be on top of your game. If you do those things, even if you continue to struggle with the ball at least you will be contributing. Best case, you gain confidence and start playing really well with and without the ball.
Martial doesn’t do any of that. You can tell whether he is going to have a good or a bad game by his body language. Skulking about the pitch. Idle demeanour. Doesn’t sprint, in fact, barely raises a jog. Hold up play weak...and he just gives up.
I think its time for some tough love. I appreciate that in the modern game players are different and its harder to bend them to your will by force. However, look at the difference in Pogba after Ole left him out for a few weeks. The message is clear - we’re Man Utd, you play our way or you don’t play, whoever you are.
Tbf, he was never a grafter, our Tony. This should pretty clear by now to anyone concerned. I keep reading people's comments about how Cavani, at 33, runs, tackles and covers the whole pitch like he's got a second pair of lungs in him. He always did that though, it has always been a part of his mindset as a footballer and he has kept his body in good shape so that he can continue doing it. Sometimes, it's just a matter of perspective. You wouldn't ask Berbatov to track back fullbacks and outmuscle the brawny British centre-halves, would you? And even if you wished for it and implored him to do it, your prayers would probably fall on deaf ears. Some footballers, some people in general, are what they are. There's no point berating them for this.
We look at Martial's case like he's some novelty right in front of our eyes when in truth his case is not unusual. He's just another one on that long list of footballers who believe they're just too good to share any of the heavy-lifting. Martial was feeling this way when he was a teenager at Monaco and he forced Ranieri to take him off a game 20 minutes after he had subbed him in. Now, with football at the highest level being a ruthlessly antagonistic environment, this attitude, in various degrees, isn't a negative thing per se. It's just that you have to deliver the goods in order to be given a free pass. I mean, to exaggerate a bit, Messi and Ronaldo rarely give two fecks about their defensive duties but it's well documented that they can carry their respective sides to multiple league titles and CL trophies. At United, Cantona, often enjoyed liberties on and off the pitch but he was a pivotal figure in the team's resurgence. Giggs used to have some prolonged spells of bad form and for the most part of his United career (mainly after Sharpe was shipped out) he never had any serious competition (another thing people claim to be the problem) for his spot on the left. But, overall, he did his part in what is undoubtedly United's best period in history. Evra, just a position behind him at left back, is exactly the same. And that's why the gaffer was hesitant to let them or Scholes or anybody else he valued leave the club.
Now, the grandmaster is retired and the rest of the gang are trying to carbon-copy his methods. Yes, show loyalty to the players who enjoy wearing the shirt. Give more chances and persist on academy players. And, by all means, be very thorough and picky with characters/personalities on whom you spent your transfer budget. But also have in the back of your head that this isn't a blind man's guide on how to make United successful again. It is the result of hard-earned trust -between SAF and his players- which was shaped through friction and the strife to become the best. And it was granted after the club was where it should be and not before. The club made a stupid decision when it offered Martial (and Rashford) their new deals. At this level, you can't reward potential with a top-class player's wages. Either because you're placing too much burden and responsibility on the shoulders of players who can't bear it or because, in the possibility of said players not delivering as you hoped they would, you won't have the cash to fix the problem.
Some people on here complain about Martial constantly starting games for us. I say that Solskjaer is doing the right thing since the club has forced itself to the corner with him. To what degree Solskjaer agreed with the new deal, i don't know. He was the manager when Martial signed his new contract but, allegedly, he also pushed very hard for Haaland. But now, we have to hope that Martial regains at least some semblance of form. Good luck with the tough love treatment but i'm afraid it's a bit too late for that. We handed him a prodigious new deal and made him one of the top earners because he scored 17 league goals, most of which were scored when the whole team was flying and even Matic looked like a world-class holding midfielder again. Martial wasn't ever hard-working and he consistently neglected his defensive duties, he always sulked when facing competition for his place and he always had a nonchalant attitude on the pitch. And judging by our measly tally of 66 goals and the fact that we couldn't create a decent chance to save our lives before the arrival of Bruno, we can presume that he's among the culprits for the lack of chance creation up front. And being his usual self earned him a quarter of a million pounds per week. Why should he change his attitude?
And it's not like he doesn't care. I believe he does care for the club. It's just who he is as a player. The fact that the fans (and perhaps the club going by some tweets) realized that after showering him with money is on us and not on him. So, now cross fingers and hope he rediscovers his finishing skills before the top-four race becomes a struggle.