This announcement falls directly in line with what I have been saying for the past few weeks.
Nothing has changed.
ETH will be hired.
Fans will get excited thinking he is a great manager* and will take us to the promised land.
We will buy a Galactico class player on huge wages for a big transfer fee.
Fans will be thinking, "this is it!"
Social media will go crazy and MUFC will be trending.
In the first season, he'll get top 6.
The next season he'll get top 4.
The 3rd season will unravel when the players throw him under the bus.
We will then hire yet another manager.
...and so on.
To think that not a single player who was responsible for this year's debacle has left the club, but the guy who was due to help us build the club back up has gone. That tells me everything.
These players have essentially thrown 2 managers under the bus, within a single season.
Reality Check
Fans need to realise that we are a business and the aim is 4th place, every season. If we can achieve 4th place, as a business, we will be financially successful and this is ultimately what the board care about. The owners don't have the ambition to win trophies. This has been proven during the last 9 years.
They'll continue spending more money on players, to get the biggest names to sell shirts, inorder to recoup those costs. That's their business model.
*take note that ETH has never managed a club of this size with players that cost this much, with such big egos. His current level is Ajax and we are hoping that he can raise his level to manage a top club. The likelihood of him taking the step up is low - very few people reach the top of their professions (that's the norm). D.Moyes tried to take that step up and got fired in 10 months. That's how difficult it is, to take the step up.