Rio Ferdinand did a small thing with PSG recently and was talking to Tuchel about the owners.
Based on what was said, the owners seem very happy at the club. They love the lifestyle of Paris, including the fashion scene. This influences the decisions they make at the club. They are trying to turn PSG into a brand like the NY Yankees or Red Sox and other large American sports clubs that have merchandise everywhere.
The deal they have with Jordan is exclusive to the club for 3 years (and they want to get this extended) and has seen an increase in their merchandise and the Jordan/PSG logo around Paris, even amongst people who are not fans of the club.
The club and owners have big goals, winning the champions league being the biggest but they also aim to beat Lyon's run of 7 league titles in a row.
This is clearly a long term project for them and on the whole they seem to be doing well (champions league bottling aside)