Yeah, if you shit on a game and you're not a big outlet then you may not receive a review copy next time. For the big outlets, there's an obvious conflict with sponsored content and advertising.
Can't comment on Elden Ring yet but for what it's worth I don't think a game has to be flawless to be a 10/10. If a game has little ambition and executes perfectly I don't think that has more right to be a 10 than something that sets out to be really ambitious and innovative, only to miss some beats along the way but totally excel and game change/genre define in others.
Oh 100% (I was on my phone so couldn't be arsed to elaborate!), I don't mean flawless as in terms of technical, I mean in terms of what they set out to achieve and what they did. For example, take BOTW, that's a bonafide masterpiece. Sure some of us have issues with some of it, like weapon degrading or lack of dungeons, but to them and what it achieves it's hard to argue against those kinds of scores even if I don't personally give it a 10.
Whereas with Elden Ring, there's obvious flaws and backwards steps from the off. The combat, for example, isn't as fluid as DS3 or BB, it's actually a lot like DS2 (which is universally derided). Enemy placement suffers from the same thing, so does the way the bosses simply get spammy on the second phases rather than genuine changes to attack patterns (again, another major issue with 2). Even the mechanics they've tried to work, like parrying, they've had a good idea (making the enemies way more random) but they've then made almost every enemy do that and left in the strict window timing, it's a mish-mash. It's all way more debatable than with the games generally regarded as all round 10's, it really isn't in that category for me.
Now of course that's my opinion, and of course I have no issue with people on here giving it 10 or it being their best game ever as it's clearly a top notch game and one I myself will no doubt love. The problem I have is that it's clearly flawed though and yet all reviews parrot the same exact thing "OMG it's like BOTW!" whilst mentioning none of the backwards steps and problems. They are clearly all magically singing from the same hymn sheet, as it's not like BOTW at all so someone has dreamed up that comparison and given it to them. It's like the reverse of Sifu, where they all banged on unanimously about this magic difficulty and how it's "not for everyone 'la!". With Elden Ring they are almost tricking people who otherwise have never tried a souls game into thinking it's something else, whereas with Sifu they convinced plenty of people not to buy it the same way. Speaking of which, Sifu is way more flawless and realised than ER is.
Reviews have for a long time been paid for, and the crib sheets they are given are nothing new. It just seems way more blatant lately, probably because at least back in the magazine days you actually had to have some kind of journalistic training/background to do it whereas now anybody can just put videos up. And I don't even blame them, free swag! But it's a problem when they are actively now openly unified as a whole.