Venky's, who completed their Blackburn takeover last November, believe that Jones is worth £25 million because of the confirmed interest of United, Liverpool and Arsenal in the centre-half.
United, who have agreed a £15 million transfer fee with Aston Villa for Ashley Young, believed they had secured England Under-21 international Jones to a five-year deal after triggering his escape clause on Tuesday by offering in excess of £16 million for the player.
Jones has passed a medical and agreed personal terms with United, but the transfer is yet to be rubber-stamped because of the confusion at Ewood Park, which has led owners Venky's to believe that the £16 million trigger clause enabled clubs to only speak to Jones before making a more sizeable offer.
Venky's’ football advisers are understood to be attempting to resolve the impasse by making it clear to the Indian owners that the clause, inserted into Jones’s contract when he agreed an extension to his terms in February, enables a transfer to take place at the cost of the escape clause.
There are no fears at United or among the player’s advisers that the transfer is in any doubt.