Omar Berrada | Man Utd CEO

My favorite part of all of this was reading a tweet that said Berrada was scouting Amorim while he was still at City, as he was viewed as a replacement for Guardiola.

So not only have we secured the services of a very promising young manager, but we've pipped City from their Pep replacement at the same time.
 
SomeRandomPerson said:
Laurie Whitwell was on Talk of the Devils saying that they had discussed appointing Amorim in the summer but because of a combination of his release clause being higher in the summer and them being a bit uncertain about Amorim, decided not to go for him.

If you wanted to give Ineos the benefit of the doubt, I'd say that because of the uncertainty around the Ashworth gardening leave situation, they were/are treating this season as 'Year 0'. Essentially, that Ashworth will come in this season and build the recruitment, sports science, medical etc. departments over the season and then have the targets for next summer lined and ready to go for the new manager to come in and hit the ground running. Keeping Ten Hag then allows them to keep a bit of stability while Ashworth rebuilds the club. Plus, gives them another year to assess the managers, like Amorim, Hoeness, McKenna, Marco Silva, De Zerbi etc. i.e., managers they clearly like but are unsure if they are good enough to be United managers. Also gives Ten Hag room to show that last season was because of injuries and he can fix the problems and turn it around.

But I think because we've started the season so badly, and because Sporting have started the season so well (9 wins out of 9 in the league with 30 scored and 2 conceded, 7 points out of a possible 9 in the Champions League), it's essentially made up their mind on both Amorim and Ten Hag - Whitwell alluded to this (the Amorim part) on the pod. Also said that the Amorim pursuit was led by Berrada.

Seems to me the whole summer situation with the manager stems from the Ashworth gardening leave fiasco with Newcastle. Have to wonder if Ineos might have been better off just going for a different Director of Football once it became clear Newcastle were going to be difficult. Might have saved them 14 games worth of trouble.

Now you'd have to hope both Amorim and Ashworth are worth the wait.
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If the team didn't have a complete meltdown under EtH this season, this would be the best plan. City took some time to prepare before appointing Pep. When Pep came in, all the structures was ready made for him.
 
SomeRandomPerson said:
Laurie Whitwell was on Talk of the Devils saying that they had discussed appointing Amorim in the summer but because of a combination of his release clause being higher in the summer and them being a bit uncertain about Amorim, decided not to go for him.

If you wanted to give Ineos the benefit of the doubt, I'd say that because of the uncertainty around the Ashworth gardening leave situation, they were/are treating this season as 'Year 0'. Essentially, that Ashworth will come in this season and build the recruitment, sports science, medical etc. departments over the season and then have the targets for next summer lined and ready to go for the new manager to come in and hit the ground running. Keeping Ten Hag then allows them to keep a bit of stability while Ashworth rebuilds the club. Plus, gives them another year to assess the managers, like Amorim, Hoeness, McKenna, Marco Silva, De Zerbi etc. i.e., managers they clearly like but are unsure if they are good enough to be United managers. Also gives Ten Hag room to show that last season was because of injuries and he can fix the problems and turn it around.

But I think because we've started the season so badly, and because Sporting have started the season so well (9 wins out of 9 in the league with 30 scored and 2 conceded, 7 points out of a possible 9 in the Champions League), it's essentially made up their mind on both Amorim and Ten Hag - Whitwell alluded to this (the Amorim part) on the pod. Also said that the Amorim pursuit was led by Berrada.

Seems to me the whole summer situation with the manager stems from the Ashworth gardening leave fiasco with Newcastle. Have to wonder if Ineos might have been better off just going for a different Director of Football once it became clear Newcastle were going to be difficult. Might have saved them 14 games worth of trouble.

Now you'd have to hope both Amorim and Ashworth are worth the wait.
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Double A signings

AA

Who makes it a triple?
 
Red00012 said:
Yet Ineos are still getting criticised
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Keeping Ten Hag post summer was a major feck up, they let themselves get swayed by euphoric fans and that shouldn't be done by a key decision maker. There is no way someone watches Ten Hag last season and decides I two more seasons of this.
 
Exceeded my wildest expectations.

We've just gone out and got one of the best (young) coaches in all of football, almost immediately.

We didn't faff about with an interim for half a year. We didn't bollock around searching for multiple options and interviews. It was just brutal efficiency and an ultimatum to the preferred candidate that you either join now or never.

Nobody can predict whether Ruben will be successful or not, but the process was run so efficiently and with such clarity compared to almost every other appointment we've made in the last decade.

In the middle of the season nonetheless. Hats off to the senior management team for pulling it off.
 
AneRu said:
Keeping Ten Hag post summer was a major feck up, they let themselves get swayed by euphoric fans and that shouldn't be done by a key decision maker. There is no way someone watches Ten Hag last season and decides I two more seasons of this.
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They were barely in the door to be fair.
 
I wonder who the candidate was had Amorim taken the ‘never’ option in his ultimatum.

Or does Omar just have massive balls and knows his style of negotiating gets him what he wants.
 
DevilRed said:
Exceeded my wildest expectations.

We've just gone out and got one of the best (young) coaches in all of football, almost immediately.

We didn't faff about with an interim for half a year. We didn't bollock around searching for multiple options and interviews. It was just brutal efficiency and an ultimatum to the preferred candidate that you either join now or never.

Nobody can predict whether Ruben will be successful or not, but the process was run so efficiently and with such clarity compared to almost every other appointment we've made in the last decade.

In the middle of the season nonetheless. Hats off to the senior management team for pulling it off.
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Second this. Could hardly have been handled better. Surely a good sign.
 
Certainly appreciate his decisiveness, the indecision from INEOS in summer was apparent for all to see but the fact neither he or Ashworth were in charge perhaps alienates them from that disastrous proceeding which lays blame of Ratcliffe out of hierarchy.

They have handled the transition well without totally writing off the season and the insistence to have an appointment right away as opposed to next summer is a stark difference in contrast to the Glazers.
 
SomeRandomPerson said:
Laurie Whitwell was on Talk of the Devils saying that they had discussed appointing Amorim in the summer but because of a combination of his release clause being higher in the summer and them being a bit uncertain about Amorim, decided not to go for him.

If you wanted to give Ineos the benefit of the doubt, I'd say that because of the uncertainty around the Ashworth gardening leave situation, they were/are treating this season as 'Year 0'. Essentially, that Ashworth will come in this season and build the recruitment, sports science, medical etc. departments over the season and then have the targets for next summer lined and ready to go for the new manager to come in and hit the ground running. Keeping Ten Hag then allows them to keep a bit of stability while Ashworth rebuilds the club. Plus, gives them another year to assess the managers, like Amorim, Hoeness, McKenna, Marco Silva, De Zerbi etc. i.e., managers they clearly like but are unsure if they are good enough to be United managers. Also gives Ten Hag room to show that last season was because of injuries and he can fix the problems and turn it around.

But I think because we've started the season so badly, and because Sporting have started the season so well (9 wins out of 9 in the league with 30 scored and 2 conceded, 7 points out of a possible 9 in the Champions League), it's essentially made up their mind on both Amorim and Ten Hag - Whitwell alluded to this (the Amorim part) on the pod. Also said that the Amorim pursuit was led by Berrada.

Seems to me the whole summer situation with the manager stems from the Ashworth gardening leave fiasco with Newcastle. Have to wonder if Ineos might have been better off just going for a different Director of Football once it became clear Newcastle were going to be difficult. Might have saved them 14 games worth of trouble.

Now you'd have to hope both Amorim and Ashworth are worth the wait.
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Well, I hope Berrada, Ashworth and co have made really, really good use of the 3 months or so that approach gave them to assess and capacity build, because those 3 months were bought at a pretty hefty price. I wonder if INEOS realised that other than that time-buying for the new guys, every single argument put forward for the benefits of waiting would mean nothing at all unless EtH was able to actually improve performances, which was always anything but a reasonably safe bet. The decision felt wrong to me, an unwise gamble, at the time. And obviously it's not looking a lot better now.
 
elmo said:
this is straight up from Omar’s PR team.

Who actually believes he can fly to Lisbon and expect their board to meet him without letting them know the agenda beforehand.
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They already knew we wanted Amiron. It's been reported everywhere that he flew to Lisbon straight after sacking ten Hag. Ashworth stayed to support Ruud.
 
elmo said:
this is straight up from Omar’s PR team.

Who actually believes he can fly to Lisbon and expect their board to meet him without letting them know the agenda beforehand.
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Because we like to believe our CEO's are absolute Don's that would run the Corleone's out of town

Sunderland-v-Manchester-United-Premier-League
 
First real big decision, he took the lead and acted decisively, ETH was delusional at best, Man United at 14th in the EPL, the moment he was 8th last season he should have got the sack.

The EPL is getting stronger day by day which is why you might find 85-88 points wins it this year and 50 points might be as low as 15th or 16th.

Currently United are set for 45-50 points which is 13th-16th, Beradda knows the only way is UP now.
 
Vidooq said:
You must be soon happy, calling it in 2 weeks before anyone else.
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i'm really happy with this appointment bc the style of play is something that will suit this club more than what we saw with our two previous dutch managers
 
Sucks to be Sporting's fan, but Berrada did the right thing. United above all else.

Had we not start the season in such bad fashion, we probably would have stuck with Ten Hag, but hands are forced while the season is still salvageable. Join us now or we move on to other target.
 
Is this what it feels like to have a competent CEO, who actually cares about the club, and doesn't just view it as a gravy train for the owners? Amazing.
 
justsomebloke said:
Well, I hope Berrada, Ashworth and co have made really, really good use of the 3 months or so that approach gave them to assess and capacity build, because those 3 months were bought at a pretty hefty price. I wonder if INEOS realised that other than that time-buying for the new guys, every single argument put forward for the benefits of waiting would mean nothing at all unless EtH was able to actually improve performances, which was always anything but a reasonably safe bet. The decision felt wrong to me, an unwise gamble, at the time. And obviously it's not looking a lot better now.
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If there's one thing we should have learnt from the last 10 years its that having a clear purpose for, and undertaking proper due diligence for, the big decisions is crucial. Just because a decision seems obvious, doesn't mean we make that decision out of hand. There still needs to be a proper analysis of any big decision, with all the risks and opportunities considered.

That approach just wasn't an option when we needed to decide about ETH. Yes I'm sure Berrada was available on the phone for a chat. But he wasn't on site at Carrington, hadn't spoken to the manager, the coaches, the players, the data guys, the medical team, etc to try and understand exactly what was wrong and how likely it was that ETH could turn it around.

So either the decision is being made by non-football guys (Brailsford and Ratcliffe), or by a not yet started CEO and DOF without the full picture (or a bit of both). And not just the sacking of course, but the appointment of his replacement.

I think that the principle here was the right one, and the new CEO was right to establish it from day one. Make the big decisions the right way. Even though there may sometimes be a price to that approach, it will result in more good decisions over time.
 
Its funny that both he and Amorim knew United were a bigger club to be at, despite us being at our lowest ebb and city being at their highest point in their history.
 
DevilRed said:
Exceeded my wildest expectations.

We've just gone out and got one of the best (young) coaches in all of football, almost immediately.

We didn't faff about with an interim for half a year. We didn't bollock around searching for multiple options and interviews. It was just brutal efficiency and an ultimatum to the preferred candidate that you either join now or never.

Nobody can predict whether Ruben will be successful or not, but the process was run so efficiently and with such clarity compared to almost every other appointment we've made in the last decade.

In the middle of the season nonetheless. Hats off to the senior management team for pulling it off.
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Absolutely, got the most promising manager in football today and really quick. No issues with bargaining with release fees.
 
elmo said:
this is straight up from Omar’s PR team.

Who actually believes he can fly to Lisbon and expect their board to meet him without letting them know the agenda beforehand.
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Do you really think a European club's management would be too busy to meet the CEO of Manchester United with the weight of a company like INEOS behind him? If Omar went to Madrid tomorrow Perez would be interested in hearing what he has to say and this is also the benefit of having someone who has worked all of his life in football as he would have the contacts to give him access to anyone in football at any given time.
 
DevilRed said:
Exceeded my wildest expectations.

We've just gone out and got one of the best (young) coaches in all of football, almost immediately.

We didn't faff about with an interim for half a year. We didn't bollock around searching for multiple options and interviews. It was just brutal efficiency and an ultimatum to the preferred candidate that you either join now or never.

Nobody can predict whether Ruben will be successful or not, but the process was run so efficiently and with such clarity compared to almost every other appointment we've made in the last decade.

In the middle of the season nonetheless. Hats off to the senior management team for pulling it off.
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Yea I've got confidence in them now after that. Was sent short contract also, so if he doesn't cut it they will get rid and not hesitate to get the next guy in. Is my impression at least.
 
well I for one believe Omar is capable of sacking someone and getting on a flight in the same day
 
Tarrou said:
well I for one believe Omar is capable of sacking someone and getting on a flight in the same day
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Innit. :lol: What probably happened is it was in the diary from a day or 2 before, with Sporting probably being made aware what the meeting was for.
 
SER19 said:
Its funny that both he and Amorim knew United were a bigger club to be at, despite us being at our lowest ebb and city being at their highest point in their history.
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Timing is a huge factor that we had to our advantage. We don't know for certain that City had him as his no.1 choice and even if they did, if Pep decided to stay another year or two, they were never going to tell him no, we're appointing Amorim.
 
AneRu said:
Do you really think a European club's management would be too busy to meet the CEO of Manchester United with the weight of a company like INEOS behind him? If Omar went to Madrid tomorrow Perez would be interested in hearing what he has to say and this is also the benefit of having someone who has worked all of his life in football as he would have the contacts to give him access to anyone in football at any given time.
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If you think a board of directors will join a meeting with an unknown agenda, you’ve clearly not worked in the corporate world.

It’s a fecking PR puff piece and you’re all lapping it up just like how you all lapped up that shit about Murtough.
 
AneRu said:
Keeping Ten Hag post summer was a major feck up, they let themselves get swayed by euphoric fans and that shouldn't be done by a key decision maker. There is no way someone watches Ten Hag last season and decides I two more seasons of this.
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Yes and no. I think if Amorim was always number 1 target then it was best to keep ETH and wait.

Why I think keeping ETH was a feck up because he was always just a few losses from having his job on the line. When he lost to Spurs people said “he has to win the next 2-3 matches to keep his job” ok if he won those and then lost the next 2 he’d back in the same spot. Realistically only being safely in the top 4 would have kept ETH in a job and until about Feb the top 3-7 positions are very interchangeable.

Why I think keeping him during the summer was not a feck up and something I at the time agreed with. He had lots of mitigating circumstances last season. But this season he had none. After spurs I wanted him out but didn’t see any other options. (Didn’t know much about Amorim, yet alone he was already United’s number 1 target).

So all in all I think INEOS have handled it well. Similarities can be made with City waiting for Pep or Liverpool waiting for VVD to be available at a more reasonable price. Yes football first but sometimes you do have to consider finance and logistics. Everyone does it from City to RM.
 
elmo said:
If you think a board of directors will join a meeting with an unknown agenda, you’ve clearly not worked in the corporate world.

It’s a fecking PR puff piece and you’re all lapping it up just like how you all lapped up that shit about Murtough.
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People are taking it too literally. The chain of events probably happened I.e. sacked Ten Hag and met Sporting that day. But yes obviously the reason for the meeting will have been known.
 
elmo said:
If you think a board of directors will join a meeting with an unknown agenda, you’ve clearly not worked in the corporate world.

It’s a fecking PR puff piece and you’re all lapping it up just like how you all lapped up that shit about Murtough.
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Do you need a full board to inform a club that you intend to pay a release clause for their coach? Obviously no, that's why there is the President and his Executives to manage things in between the few times the full board does meet.
JediSith said:
Yes and no. I think if Amorim was always number 1 target then it was best to keep ETH and wait.

Why I think keeping ETH was a feck up he was always just a few losses from having his job on the line. When he lost to Spurs people said “he has to win the next 2-3 matches to keep his job” ok if he won those and then lost the next 2 he’d back in the same spot. Realistically only being safely in the top 4 would have kept ETH in a job and until about Feb the top 3-7 positions are very interchangeable.

Why I think keeping him during the summer was not a feck up and something I at the time agreed with. He had lots of mitigating circumstances last season. But this season he had none. After spurs I wanted him out but didn’t see any other options. (Didn’t know much about Amorim, yet alone he was already United’s number 1 target).

So all in all I think INEOS have handled it well. Similarities can be made with City waiting for Pep or Liverpool waiting for VVD to be available at a more reasonable price. Yes football first but sometimes you do have to consider finance and logistics. Everyone does it from City to RM.
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What you call mitigating circumstances to me they were clear signs that he was out of his depth. You have to manage a team to a certain standard, no matter what and once he failed to do that he was a dead man walking. INEOS, for me, displayed shocking naivety because they should have known that Ten Hag wouldn't survive another run of poor form and it didn't begin last season either, they should have looked at his whole tenure and realized that he was only ever good for about four months and it was downhill ever since.
 
elmo said:
If you think a board of directors will join a meeting with an unknown agenda, you’ve clearly not worked in the corporate world.

It’s a fecking PR puff piece and you’re all lapping it up just like how you all lapped up that shit about Murtough.
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Do you not think they phoned beforehand? They wouldn't just get on a plane on the off chance.
 
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