Omar Berrada | Man Utd CEO

https://sportwitness.co.uk/rival-wo...gning-paratici-trying-help-spurs-summer-deal/
- Albert Guðmundsson | Insistence in Italy that Fabio Paratici is leading Spurs interest
- Director is of course banned from football, but there's been repeat claims he's advising Spurs


No, no, can't be true. I mean, he's not allowed to work for anybody so he can't possibly be working for Spurs behind the scenes*...

*not very surreptitiously by the looks of it.
 
Yes. If they’ve been tapped up and want to leave then there is no point holding them hostage at the club, so they “abide by their contract”. It benefits no one. Negotiate a reasonable buy out, in line with the contract length and terms and be done with it. Newcastle’s demands are absolutely ridiculous and beyond what would be deemed a reasonable fee. Not that a Saudi run club would have any type of self awareness that they would actually care about their reputation, but I’m certain other football executives will look at their conduct with Ashworth, as being petty and unreasonable. Reputation matters, so if Newcastle want a satisfactory ending, find a replacement and let ashworth leave for a reasonable sum not £20 million.

He's not being held hostage. He's resigned and he'll get paid in full, until he can take up his new role at a direct competitor.

It benefits a club not to fold, because then you look like a soft touch and that (as we've seen at United in terms of transfers) is a major problem. It might also cause the team trying to tempt someone away to move on to other targets if they need someone in post quickly, and I'd be willing to bet that happens. They're clearly taking a stance generally that they won't be taken advantage of by perceived "bigger" clubs. That might them keep players and benefit them in negotiations generally. Whatever you think of those tactics, that's evidently how they're going to operate.

Nobody on here knows what Newcastle's demands actually are, or how "reasonable" they are, however you define that, but the point is he's under contract and if they want to keep him tied down for a period of time, they can. You're entitled to your opinion, but it won't put off other top executives because they're professionals who understand that signing a highly lucrative contract comes with consequences, as it does for the top executives in business generally. Ashworth was willing to sign it, after all. The idea that top people in the field won't take the Saudi money, just because they want to enforce non-compete clauses, as per his contract is nonsense.

We're talking about the man who runs the sporting side of a whole football club and replacing him will result in all kinds of upheaval. These appointments are taken on for the long term. Why would they make it easy?

Mad that you'd expect United just to roll over if the shoe was on the other foot. I don't think INEOS would approach it that way given how they're operating in trying to bring in their own executive team. I'd be happy for the club to be difficult, personally.

And re Brighton, they had an option to pay him to do nothing for 9 months, or take the cash on offer. They took the cash, but that's not something Newcastle need.
 
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They took the cash, but that's not something Newcastle need.
Newcastle are flying to Australia days after the season ends to play two exhibition games before the end of the current fiscal period. They definitely need the cash.
 
You're on something here :smirk:

But does he have the proper diploma and knowledge for this job?

Even if he does - His health will be some concern, no?
His degrees are in sports marketing and business or something like that. His first job at Ajax was running the marketing and he got promoted to CEO.

his health would be a concern but perhaps less being part of a functioning snr management unit
 
Newcastle are flying to Australia days after the season ends to play two exhibition games before the end of the current fiscal period. They definitely need the cash.

They need commercial revenue from emerging markets so they can spend cash. The Saudi PIF is not short of money!
 
Amusingly Woodward would have been world class at that role from what you hear about his tenure.

That's true. He had sponsors all over the place paying big money to get their products/services associated with the club. Can't fault him for that but if only the leeches hadn't allowed him to get involved in football matters.
 
That's true. He had sponsors all over the place paying big money to get their products/services associated with the club. Can't fault him for that but if only the leeches hadn't allowed him to get involved in football matters.

Although saying that I do think he brought a political aspect to the club that may have undermined a lot of things. I'm honestly not sure if that's just a view I have or if it's true. Things have been such a mess under the Glazers that it's hard to tell where to lay blame.
 
Amusingly Woodward would have been world class at that role from what you hear about his tenure.
He wouldn’t really. Our club boasts a lot about the increase in revenue throughout the last 10 years but the reality was that was just from the influx in sponsorship money and tv deals which all clubs gained.
 
He wouldn’t really. Our club boasts a lot about the increase in revenue throughout the last 10 years but the reality was that was just from the influx in sponsorship money and tv deals which all clubs gained.

Maybe not, I did notice us getting a hell of a lot of sponsorships in that time and even his worst critics tend to take a pretty generous view about his accomplishments in that side of his role.
 
Maybe not, I did notice us getting a hell of a lot of sponsorships in that time and even his worst critics tend to take a pretty generous view about his accomplishments in that side of his role.
He devalued our brand really. We signed loads of small deals for specific regions which makes us scramble to replace them after 2-3 seasons because nobody saw the point in renewing.

We were by far the biggest club in England commercially before he took over and most of our rivals have caught up to us now.
 
Amusingly Woodward would have been world class at that role from what you hear about his tenure.
He would have been actually. He should have just appointed someone who knew the footballing part . I genuinely think we would be in a far better position if someone like Gill was appointed under Woodward. He was way too confident or arrogant and thought he coud manage everything by himself, ultimately doing everything worse.
 
I thought it was Arnold during his time as Commercial Director and later Group Managing Director who was responsible for most of our commercial deals?
 

he along with Ashworth and Wilcox have a MASSIVE job ahead of them this summer. Not only to decide on the future of EtH, or who would replace him, but also the massive revamping of the squad which is completely necessary

the one positive is that it finally feels like the club is going in the correct direction sporting wise not driven openly by the commercial side of the business
 
Still the appointment that excites me the most. He'll be bringing a few of City's secrets with him.
 
Does the bad tweets from several years ago mean anything about how serious he is about job?
 
I find it hard to believe they'll just sit in their garden doing nothing at all until officially in their jobs.
 
I find it hard to believe they'll just sit in their garden doing nothing at all until officially in their jobs.

They're usually punished if they forget to water their plants at regular intervals. Their garden needs to be top notch and that's what they're paid for.
 
They're usually punished if they forget to water their plants at regular intervals. Their garden needs to be top notch and that's what they're paid for.

Maybe an opportunity for a photoshopped thread of Omar and Ashcroft watering different types of plants here?
 
:D it's fine to admit you have no idea what you're talking about.

https://theathletic.com/5302307/2024/02/27/manchester-united-omar-berrada-ceo-city/

However, The Athletic has learned that the executive has already met and spoken with a number of United’s executive leadership team since his appointment to gain a greater understanding of the club’s processes. Berrada has also offered a viewpoint on potential hires, with United seeking to revamp the club’s operations under Sir Jim Ratcliffe.

Posted this in the other thread, but Berrada is clearly already involved in the decision making process, Blanc will just be the official face of all that stuff until his gardening leave is up. But it shouldn't realistically slow the club down in it's decision making or ability to move in the market etc. and Blanc certainly isn't going to be sacking or not sacking managers because we don't have Berrada officially.