Yeah. Man gotta have a code.Sheeeeeeeeeeeeeeeeeeeeeeeeet, gotcha!!
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Omar Berrada | Man Utd CEO
- Thread starter IRELANDUNITED
- Start date
I think this should be a good news for the charges that City is facing. More likely than now he will know the club is not going to get away. He chose to jump ship before all shit comes down.
Next can we get their other bald Pep to replace our bald?
Next can we get their other bald Pep to replace our bald?
I think his appointment will also be a step to United seriously establishing a group of feeder clubs, which I am perfectly fine with. Win-win.
Never heard of this guy and won’t pretend to know what he did at City but he sounds like someone who puts the football side of things first so that is definitely a step in the right direction.
Could he put forward some new names for Sporting Director and Head of Recruitment. Mind you apparently he doesn't start work with us until the summer.
No it’s a promotion. But I think a very shrewd one and one worth taking.
Here’s a tweet by someone saying some of things he did at City on the football side.
https://x.com/alicetalksfooty/status/1748841027094409556?s=46&t=TGZczmg0U9fE2nAl0ADvWg
Surely we have a Commercial Department headed by a Commercial Director for that. Having been at the upper echelons of football administration he is best placed to link various departments and also identify best performing executive talents in the game.
He doesn't need to be the best scout, the best accountant or sponsorship guy he needs to have the skills to craft a vision and mobilise the necessary resources to attain that. I think our previous experience with Woodward and Anorld show how difficult it is to get someone with the right blend of skill, experience and contacts within all facets of the game to be an effective leader.
A great appointment by Ineos, several more to follow and at least we should have a decent structure in place, just 10 years too late!
That's how I see it too.
It looks so difficult to get the right person, but it just proves how incapable and incompetent the Glazers are.
And in other news, supporters moan no matter what we do
If we’re looking for one man to save us it’s not happening. It takes a lot of excellent people working well together to make great things happen in modern football managment / administration. And adding someone who has been part of a successful collective should help us replicate the same or is a step in the right direction at least.
Curious, aren’t these sort of hires supposed to come with gardening leave? He’s able to start for us immediately?
No he's not starting immediately. Patrick Stewart is still the interim CEO
Successful football clubs. As part of their erm success. Like the difference between the track record of the executives at Liverpool and Darren Fletcher. It’s not a one fix solution or guarantee to work but pedigree at the executive level has been shockingly poor for ages.
You're spot on but I don't know the guy that well so there's always the chance that he didn't do anything of note to begin with, successful system can contain subpar parts after all.
Definitely a positive show of intent by ineos however , hopeful we assemble a top class executive structure by the time summer rolls around.
Not a bad deal to be involved with,wonder if we will hear about others too. Can properly welcome him when we go to Etihad. I would be lying if I said I wasn't worried about him being called at their trial supposed to be in the autumn
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Big Jim is a swift mover. He's just making the big decisions without any fuss.
Just copying Txiki, mate
Well done INEOS. These are the sort of people we need to resurrect Manchester United. I was anti SJR bid but I can only sit back and applaud these sort of appointments.
The Glazer siblings have no idea how to run a business. They inherited their wealth.
From what I can gather, Sir Jim is pretty much a self-made billionaire. We're seeing the difference straight away. Swift decision making. Assembling great teams. Communicating with key stakeholders.
He can't guarantee us trophies but I feel our time as football's biggest laughing stock is over - we're about to become a serious outfit.
From what I can gather, Sir Jim is pretty much a self-made billionaire. We're seeing the difference straight away. Swift decision making. Assembling great teams. Communicating with key stakeholders.
He can't guarantee us trophies but I feel our time as football's biggest laughing stock is over - we're about to become a serious outfit.
Good luck. I have a good feeling about the consequences of this, both in terms of our incoming success and City's 116 charges case.
I’ll admit to not knowing who this guy was 24 hours ago but even so I’m impressed with the move. Not a single rumour, completely out of the blue (pun) good start by ineos.
Berrada has more experience with the nitty-gritty of sponsorships and the commercial side of club football than the sporting side, to be fair. Prior to his departure to Manchester City, he worked as the Head of sponsorship and media development at Barcelona. In his first half-decade at Manchester City he was a sales, commercial or partnerships director at various points. And while he added to his repertoire in terms of becoming a bit more involved in the footballing sector from 2016 onwards (for the entirety of City Football Group), he was still a financial and operations-coordination guy first and foremost (i.e., greater exposure to budgeting, negotiations and staffing than the minutiae of player assessment, defining the club's footballing philosophy and whatnot).
Here's an article from 2017, for reference...
CalcioeFinanza: Ferran Soriano’s management style
Would add a layer to the institutional-level footballing acumen of Manchester United though, particularly in the upper echelons (which has deteriorated under Glazer ownership), after working in close quarters with the likes of Begiristain with regard to strategic planning, and just learning from diverse experiences at some of the most successful clubs of the modern era as a cog in the machine. Seemingly a half-decent first roll of the dice by Ratcliffe, but then again, Raúl Sanllehí and Sven Mislintat had built up half-decent resumés from their days at Barcelona and Borussia Dortmund, only to disappoint at Arsenal — you never know how individual components will fare when taken out of an optimized apparatus and thrown in at the deep end. Anyhow, hoping for the best, and that announcements relating to the Sporting director, Head of recruitment, et cetera will follow soon to give us a clearer idea of the rest of the decision-making infrastructure.
Gardening leave would mean he cant really sanction or action anything in an official capacity. Lets say there was an exec meeting at Carrington and he just so happened to be driving by, he cant really be stopped attending
Would think he will be doing quite a lot of prep in the background till he is officially hired.
Hadn't even heard of the guy before now, but I guess at the very least he must have played an important part in one of the most successful football projects in the world (subject to change, of course). Which instantly makes him more qualified than anyone we have. I will wait until I see what he does, though. Lukewarm, as it stands.
When will he start? Summer or right now?
Alot of people concerned about the implication of the City trial. I guess if INEOS knowingly makes a bad business decision like this, then it really doesn't matter how the ship sinks. I would prefer to see this as a great appointment for now. At least it gets some of those Blues fans worried.
United also confirmed that Berrada’s start date will be confirmed in due course. He is likely to take up his duties in the summer, ahead of the new season.
That's from Ornstein's article.
Not so sure about that. If shit hits the fan and he's been involved with the club since 2011, he might be involved with the charges also. He seems to have been involved with alot of different stuff there.I think this should be a good news for the charges that City is facing. More likely than now he will know the club is not going to get away. He chose to jump ship before all shit comes down.
Next can we get their other bald Pep to replace our bald?
Hopefully im wrong.
Hopefully a good appointment so we'll see how it goes. Nice change of pace from being an accountant at least
I think that’s where we’re misunderstanding each other.
I’m not expecting a football man to be our CEO. I was simply pointing that to me he doesn’t fall in the category of football guys as he had no experience in the technical side of football operations.
He spent most of his career and honed his craft on the commercial side of operation. It simply means to me that the label « football man » is not the best one. JC Blanc by all accounts is very much not a football man, but proved to be a great CEO for a football company.
But by no means did I say this has any incidence on his competence or that I expect a football guy. The best CEOs I’ve worked with are generalists able to grasp the bigger picture rather than specialists of the field. It’s actually the same point I’ve been trying to make when people were bashing Arnold : him not being a football man does not equate not being a proper football CEO, his shiteness lied somewhere else.
What chants have we got for him next game?
Omar Berrada
Omar Berrada
Left Qataris
For Manchester
His reps fecking massive
Omar Berrada
Omar Berrada
Left Qataris
For Manchester
His reps fecking massive
Agreed. Generally the issue seems to be that these failing CEOs are not good CEOs regardless of the industry they are working in, they fail in the plan elaboration and people leading aspects of the job. They are exmples of good employees elevated above their station.
It's the last bit which does it for me, it's what we have been missing for years.
He’s a Citeh spy!
The big difference is that Woodward & Arnold were internal promotions with no football experience outside of our club, whereas he has 20yrs experience at two successful clubs. Most of his history is on commercial side but he's been specifically working on the football side of things since 2020.
Not getting too excited until we actually see what he does but it's certainly more exciting than our last 2 CEO appointments.