See below. None of the previous Managers for Ajax managed to do anything in Europe. They've been a non entity for years and years, I didn't even bother going back before Jol, takes a bit of time to do it, so feel free to if you want. Jol was appointed back in May 2009, so they've been abysmal in Europe for a long, long time. I apologise if you think that I should be taking into account the Europa League btw, which always used to be a competition we United fans would laugh at. But nowadays it feels relevant given our standards have dropped so far. So to clarify, my post should have read that Ajax had done nothing in the Champions League before ten Hag arrived. More acceptable?
Yeah, I was just trying to paint a picture of how the success of Ajax came from having a consistent structure throughout the club and gradually improving on that, while keeping the same philosophy over a period of almost ten years. Summed up it would look something like this
- 2009: Ajax were in a bad financial situation and had parted ways with their tradions up until Martin Jol. Then came the so called Cruijffian revolution, including a salary cap and a limited transfer budget, and the re-focus on homegrown players instead of overpaying for mediocre dross, a clear football philosophy with the classic 4-3-3 system which Jol didn't use, etc.
This happened under Frank de Boer, obviously he failed internationally as a manager, but at Ajax he did a wonderful job. They hadn't won the league in 7(!) years when he joined, but turned that around instantly by winning the league four times in a row. All while using mostly academy players and very cheap transfers because of the salary and budget cap, playing typical Ajax style possesion based football. This created a massive budget surplus (1st place led to direct CL group phase qualification four years in a row), about 100 million euro. Also helped by selling guys like Alderweireld, Vertonghen, Eriksen and Daley Blind.
There were some good results in Europe too under De Boer (beating Barca at home in the CL, finishing 3rd in a group with Real, Dortmund and City, knocking City who fisnished 4th in the group completely out of European football that year). But it wasn't an actual good run to a final or semi-final, and they had some very bad European performances as well.
- 2016: Peter Bosz took over and had a dramatic start, with those weird CL qualifiers at the start of the season.They got sent back to the Europa League, so the people in charge including Overmars decided to change the salary and budget cap to spend a little of the money they saved up and bought Ziyech, the best player in the Eredvisie at that time for 10 million, which was their biggest transfer in years. What followed was that first stand-out season in 21 years in Europe, leading to the EL final against United, which they considered a massive success at Ajax and proof their philosophy was working. But the squad was young and small, so they didn't win the domestic league that year, hindered by those intense Thursday night games. Bosz was also poached by Dortmund and decided to go for it, seeing it as a unique chance.
- 2017: They replaced Bosz with another bald Cruijff/Van Gaal/Guardiola adept called Marcel Keijzer, results weren't great so he got sacked after 6 monhts.
- 2018: another bald Cruijf/Guardiola adept, Erik ten Hag, was brought in. First six monhts weren't great, fans were going wild because of the lack of results despite having so much money in the bank.
So they took it a step further and made the two transfers that were absolutely crucial for their success of the last 3-4 years, by signing Blind and Tadic for about 30 million euro. Massive transfer fees compared to the 7 years previous, but those two guys brought in quality and also the maturity needed. Blind is known of course, Tadic I feel is extremely underrated (guy finished top 5 assists every year at Southampton and was brilliant in Holland before that). He and Memphis have been the most naturally talented Eredivsie forwards of the last decade, excluding Suarez.
Anyway, in combination with the young and talented batch that came through under Peter Bosz with De Ligt, De Jong, Onana, Van de Beek, and also very much the great transfers of players like Ziyech, Tagliafico, they had a team that had a remarkable run the CL, making the semi's in 2019. Which again created a massive budget surplus.
They won the league comfortably in Ten Hag's second full season, but struggled a bit in Europe, getting knocked out the CL by Atalanta in the group phase, and then knocked out the EL by AS Roma. So Ten Hag and Overmars both felt they needed to bring in more players to create good squad depth, they made more big transfers like buying Haller from West Ham for a record amount, also poaching Feyenoord's best player Steven Berghuis for 7 million last summer.
And now this season things are looking great again internationally. Though in the league, Feyenoord is putting in the best pound for pound performances at the moment, but in terms of quality available and in depth options Ajax has by far the best squad and they're favourites to win it. Playing a very exciting style perfectly implemented by Ten Hag.
Random things that deserve to be mentioned:
Marc Overmars became the DoF at Ajax in 2012. He deserves all the credit in the world for their fantastic, gradually improving, transfer strategy over the years. He was also personally involved with scouting a teenage Frenkie de Jong, who was brought in for peanuts and sold with 70+ million profit. It's not like all his transfers were perfect, but he's both sold and brought in such a tremendous amount of good players over the years.
Edwin van der Sar started as director of marketing at Ajax in 2012, just like Overmars and as a part of that Cruijffian revolution in the model of Bayern München where a club should be run by competent former players. He was trained over the years to take over as CEO which he did in 2016.
Overmars and Ten Hag seem to have a great click, so if I were in charge of a club I'd get them both as a package deal. And since it's United where VDS has a history, I can't blame people for getting enthusiastic about brining in all three of them.
Since this is the next permanent manager, the last thing I'm going to say is that Erik ten Hag looks like an excellent coach, in this specific Ajax structure. His stock is very high, and deservedly so because Ajax had some stellar achievements under him. But rating just him as a coach, outside of this specific Ajax structure, I do not see what makes him more special than someone like Peter Bosz, or Arne Slot, or even Giovanni van Bronckhorst who just took the Rangers job.
So would I want to see him as a United coach? Sure, but if we don't bring in guys like Overmars and VDS or others of that calibre that are a great match with his vision as a coach, I'm literally not sure what he's supposed to do at United. He'll implement his style, maybe it'll work for while, maybe he has no great chemistry with the squad. I really think we need to do a reboot as a club and plan for the next 5-10 years just like Ajax did in 2010.