How INEOS handle the Rashford situation is one to watch, as it feels like it will be instructive about whether - and when - they are willing to get hands-on, more interventionist, in hiking standards and shifting culture.
The extent to which he's been variously eulogised ('our own Mbappe'), indulged (by not being dropped), and marketed (the wrong motivations), is the perfect illustration of how and why we've gone so wrong and so bad. He is not and never will be anything approaching a top-class, never mind world class, talent. Sure, he's had a number of hot scoring streaks - and we may yet get another of those - but they pale against weeks and months of nothingness, his lack of almost any footballing intelligence, and his increasingly surly, almost brattish, on-pitch attitude. He's been a liability for most of this season and there's no evidence that it will all change in any sustainable way.
He'd be nowhere near being a regular pick for Arsenal, City or Liverpool, and if we're going to get serious about aspiring to their levels, he shouldn't be in our team.
He'll probably scrape into the Euros set-up, but won't start games and is very likely to follow Sancho in getting exiled from the England squad in the next 12 months.
The time is right to sit him and his terrible entourage down, to be really clear there's no future for him in the new direction for the club, and be explicit that he needs to move on. For all the right reasons for everyone involved. We can make that happen if we want to, though we'll need to be creative on fees and deal-making as I don't see he's going to attract big money from a buyer.