In early 2011, with Ajax engaged in their latest bout of soul-searching, the club turned to the iconic figure of Johan Cruyff once more. He would return in an advisory role to implement his vision at all levels. An abrasive figure, not everyone welcomed the change. The chairman soon resigned. But the turmoil was not the only issue. Cruyff was not one for making notes. Jongkind was the man responsible for putting the great man's vision onto paper and into practice. He was an individual coach at Ajax at the time, working alongside the former international midfielder Wim Jonk. "Wim and I were like magnets and became close," says Jongkind. The pair had long sought to change the coaching emphasis at Ajax.
"We started to ask the key questions. What is our philosophy? What is our mission? What is our playing style? Then we wanted to ensure that our players could play attractive football. But what is attractive football? We must define it with key principles. Johan defined them and we wrote them down. We created this idea of principles and match tactics. These notes would form the basis of what became known as Ajax's velvet revolution. Ideas turned into strategy. The revolutionaries were empowered. In 2011, the so-called Cruyff Plan, implemented by men of his choosing - Dennis Bergkamp among those joining Jonk and Jongkind - was up and running. It would eventually lead to acrimony and even court cases.