Looks like Starmer’s resurrecting the Miliband approach. That worked out well for us.
It’s funny how the idea you’d get from the press and from many on here is that Labour was not losing votes and on a downwards trend under Blair, Brown and Miliband and was merrily bullying the Tories at the polls until the aberrational disaster that is radical leftie Corbyn came along. Therefore all Starmer needs to do is dial back the clock to a time before Corbynism and everything is fine again, and anyone questioning the wisdom of this needs to shut up and remember 2019 (but not 2010, 2015 and definitely not 2017, and also forget Starmer’s own hand in the 2019 disaster).
It is possible that people can question Starmer on an ideological basis or point of principle as well as the wisdom of his approach from an electoral perspective.