I am fully aware of how building a brand works thank you
1) Personally I have
never seen Fab link off to an article or a publication in his tweets. Have you even read or even seen an article from Fabrizio Romano? You have to physically search for his articles.
2) Why would you want to read an article when 95% of the information that Fab would put out would go in to the Tweet. For a start no one would actually click the link and the very few that do would be so minute in comparison to the amount of engagement the tweet gets.
3) Ask yourself this. How often do you either go searching for Fab's articles to read them or click on a link from someone like Ornstein or Howard Nurse?
4) Romano has worked for Sky since the age of 19 (according to Wiki) & one would assume he gets a salary from Sky Italy. So can't demand anything off his employer for his 'services' as he is working for them. Now, he also reports for The Guardian, so you could assume as freelance, so he could charge more for 'his services' but again, I have not seen him link to
any of his articles via his Twitter account. Why not? Because he is getting 0 benefits from his Tweets! He works for the Guardian because he's a bloody good journalist and not just because he tweets according to the CAF, inflammatory Tweets to get more clicks about transfers.
Here is his
article from The Guardian about Gattuso close to be signing for Tottenham as manager. Here are his Tweets regarding Spurs/Gattuso.
Tweet 1,
Tweet 2,
Tweet 3, Tweet 4
In exactly
NONE of these tweets did he A) @ The Guardian or Sky Sports. B) Link off to the original article. He has also NOT written a follow up article about talks breaking down or them re-engaging with Gattuso.
5) If you want to talk brands, he has a podcast called the "Here We Go Podcast" that has 18K followers on the Twitter account for that podcast. Compared to his own Twitter account, it has 3.2M followers. So not even 10% of his followers listen to his podcast. So I'd go as far as saying he earns very little from that podcast.
So yes, he is essentially Tweeting for free and would see little to no financial benefit from his Tweets.