Business people like Ratcliffe are well versed in using processes and structures for prioritisation that then gets layered over the Vision and Strategy and sets the direction and priorities for the company. (club)
If you were to ask the majority of stakeholders, customers, investors (fans) then you would probably get most people saying that the Mens team is the most Urgent, Important, High Impact and Achievable to ensure overall club success. So that is naturally going to be where all the focus is. The infrastructure and cultural issues mentioned all tie into that so of course that will be part of the solution.
In business terms it's Product A over Product B as a priority.
Of course for supporters of the Womens team we want it to be Product A AND Product B. Unfortunately that's not how business works. Last season was a car crash for the mens team with the FA Cup win being our only saving grace. Clearly the owners want to put 100% focus into sorting all of those issues out as a priority. That often means other priorities come second, third and so on. It's tough decision making.
We have had shit business owners for the last 20 years so there's lots of things to change.
He is trying to get the right people into the club...this summer was clearly about clarifying the role of first team manager (mens) and we all know from the press that other people are wanted such as Dan Ashworth as Director of Football. All of this takes time and resource. Maybe he is not happy delegating the responsibility of the Womens team to anyone until he has had time to review it to his own satisfaction. The new CEO (Berrada) doesn't start until the 13th July, and he is still trying to hire a Head of Recruitment (Matt Hargreaves is an interim because Murtough resigned and Ashworth needs to be involved in the new hire). That's a whole new leadership team at the club in the last couple of months.
Finally, I haven't seen anything concrete that is saying that United are not doing anything around the Womens team and the club has spent millions on developing womens facilities at Carrington this season. INEOS had to make a detailed formal acquisition of the Womens team to the FA, which then had to approved by the Womens Super League and Womens Championship Boards. In order for the women's game authorities to approve that acquisition request, INEOS must have made specific commitments to developing Manchester United Women. Otherwise, all three of those entities would have said..."we are not supporting it". In addition, Berrada represented Manchester City's Women's team on the Women's Super League Board so clearly knows and supports the women's game.
When INEOS bought into United in March they said this:
"INEOS intends to take a ‘football first’ approach and wants United to be playing the best football in the world. But it is not a light switch, where these things change overnight. The club have a three-to-four-year timescale for United men to knock Manchester City and Liverpool “off their perch”. The aim is to stabilise the men’s side and it would be unrealistic to put women’s football at the top of the list, though a similar timescale to establish United Women as England’s premier force applies. It is not going to be easy and we do not want to give fans false expectations. The group is realistic with its ambitions and is adopting a gradual approach.
There are no plans to splurge cash in the summer transfer window for either team."
So everything Ratcliffe said in that Bloomberg interview was said back in March before the INEOS deal was ratified.
Whilst many fans of the women's team might not like it...I think we have to give the club time to sort things out.