This, couldn't have put it better myself really, you only have to look at what other teams are doing to see that we are very badly managed in terms of transfers, long term planning, team and squad development. It has been an absolute disaster for over half a decade now. Our transfer process has been dreadful.
It is actually pretty dreadful from top up. Every window we are linked with about 100 players. We do not do our homework on players, end up panic buying and spending over the odds on over the hill players.
In the last few years, there should have been data and correct scouting for:
Fred
Matic
Sanchez
Bailly
Then we also end up trying to buy players such as Eriksen, Bale, Fabregas knowing full well there is not a chance we get them because of who they are playing for.
Liverpool bought Salah, Mane, Alisson, VVD, Fabinho all without any competition because they put all the work in getting them before actually putting a bid in. Hardly do you see them putting 4/5 bids in before they get accepted.
City bought Laporte, Ederson, Mendy, Rodri, Sane, KDB, Mahrez all without competition.
We seem to put like 10 bids for AWB, 4/5 for Maguire, and even £15m James was back and forth.
Surely, you would do all the background work with player and agent and ask one question to the agent, what fee do you think will secure the deal?