Oh, i see. Well, if we go by that Wiki link i suppose i was aiming for the loose rhetorical sense. Atleti's success has come by following core principles which aren't implemented by the most successful teams in the 5 big European leagues as their main plan. It's admirable, what they've done, but Bayern (alongside the vast majority of the Bundesliga), PSG, Barca, Real Madrid, Juventus (with Allegri), City, Liverpool etc. don't aim to replicate them. Good possession football and/or pressing tactics are a major part of their game instead. In England, Chelsea and United have enjoyed success under Jose/Conte but not at the highest level in recent years. So, the "rule", if you believe there's one, says the most successful clubs in Europe during the last decade have gained their success by prioritizing the game on the ball and the attempt to win the ball higher up the pitch. Just as the "rule", a decade before that, said that the complete opposite was the way to go. For example, Barcelona in 2006 won the CL against the idea of what were considered to be modern tactics back then. In the final, they beat Arsenal who had "conformed" to the rule that season and that led them to their best CL season. Two years later, SAF also "conformed" to that rule after a series of unsuccessful campaigns (we had won only one knock-out tie from 1999-00 until 2005-06). Furthermore, Bayern's CL victory under Hitzfeld in 2001 came by playing a different type of football compared to Heynckes' team in 2013. But both of them were following the "norm" in their respective periods. As i said, it's not written in stone. It's more like a weathervane that indicates which tactics seem more favourable during a specific period.
