Looking at
Manchester United’s transfer business this summer, their cheapest new signing might, in fact, be their most impactful.
No, not
Tom Heaton, but Eric Ramsay, the club’s new individual development and set-piece coach, who joined from
Chelsea back in July. Coaches earn nowhere near as much as players, but Ramsay’s work on the training ground could provide the most value over the course of the season.
The need for a specific set-piece coach is fairly obvious. United scored just nine goals from non-penalty set pieces in the
Premier League last season, which puts them joint-11th with
Burnley.
Manchester City,
Liverpool and Chelsea — their likely rivals for the title — all scored 13 goals from these situations, joint-fourth in the Premier League.
The other reason for requiring a set-piece coach for United is that the repeatability of them winning 11 penalties as they did last season is questionable, especially with VAR reviews being tightened up this season. Even if United can keep up their unmatched average of around 10 penalty goals a season in the last three seasons, the number of opportunities to score from corners, free kicks and throw-ins will remain roughly the same.
Hiring a set-piece coach and dedicating training time to practising these situations is one very cost-effective strategy of making more from these situations. And the financial investment of hiring a specialist coach is logical. The cost of a goal in the Premier League is in the millions; a set-piece coach will be on wages far, far below that.