What story? It’s a picture of an England footballer, who happens to be black. Just like a number of pictures were used of players who are white. Given the proportion of non-white players in the England side is higher than in previous sides, a trend which is likely going to continue, then yes, you are going to find more pictures and more stories of non-white players - some of which are undoubtedly going to be used in coverage that’s negative. Beckham, Gascoigne, Rooney, Southgate, Maguire, Sterling, Grealish, Ashley Cole, Neville etc are all players who have fallen foul of the press before. It’s what the press do.
Why does it need to be about colour? I think a lot of this is perpetuated by confirmation bias and echo chambers. If you want to make it about colour, then it’s easy to spin that narrative, but I think it’s disingenuous and undermines efforts to tackle genuine instances of racism.