How long and how much money does it take to rebuild a club when you see tuchel immediately win a UCL with the same squad a manager was struggling with? Like I don't get it. If a better player was a free agent and willing to come would you guys not want to sign him to replace a weaker player? Why is it different for the manager? Does it need to be as bad as moyes to replace him?
About 2-3 seasons. If you want to do it properly, from the starting point we had. That's what I expected in the summer of 2019, and that's how it's turned out.
Tuchel of course does not face rebuilding a team. He took over a squad already very well suited to what he wanted to do.
And indeed, you don't get it. OGS' results have been good to very good, so there is not in fact any very clear reason why we'd think he is a defective manager, which you take for granted that he is. So far. Now he needs to continue doing what he's done so far, which is to deliver results that are equal to or better than the strength of the team he's got, which means a good deal more than last season.
Also, far too little attention is being paid by many to the wider challenges involved here, and the need for continuity in that regard. It's not just about the coaching of the team, it's about the quality of the whole organisation, and having that on a track where there's a clear sense of where we are heading and how things are done, what we are and what we aren't.
Chelsea has that in place, pretty much. They're not particularly wedded to a particular style of play, but they know exactly who they are and how they operate, they have quality everywhere in the organisation and the ethos all of that enables, when coupled to their purchasing power, is Win Now by Whatever Means. They're positively built to absorb a serial row of high-performing short-termers as managers. It's what they've always done, since Abramovitch.
Liverpool has that in place too, certainly. City, most of all. Although they are both now built to a certain style, heavily tied to their present manager. They'll face their challenges when they have to change next. Will they stick broadly to the style and try to find a manager who can implement that, or will they move away from it and allow the next manager to redefine things? In any case, it'll be a challenge. But they have solid organisations to provide a grounding for that transition, and a clear and functioning model of how they do things, beyond on-pitch style.
But we were a complete, fecking shambles in these respects when Ole took over. 3 different managers with wildly varying approaches to more or less everything, piled on top of 25 years of consistent success through a philosophy that was different from that again. All of that had to be fixed, drawn together, re-establishing some sense of coherence and workability to how we did recruitment, scouting, contracts, talent development, personnel management, physical fitness, everything. That's what "improving club culture" means, it's not just a buzzword. Crucially, the club chose to draw on the SAF years in setting the overall tone of that course, and just as Chelsea, Liverpool and City have made choices that impact on their freedom of choice when it comes to managers, so have we. Above all, when you've realised that you can't allow the whole organisation to zigzag every two years and that there's got to be a foundation in place that provides continuity beyond the whims of every manager, you can ill afford to just throw that out now. For Chelsea this is not a problem, they're built for it and Marina runs things in any case, but for us it is.
When you think about it, the most basic characteristic of the SAF period is the continuity. That was of course because SAF was a fantastic manager and so never got sacked, but many of the benefits were strongly connected not just to what SAF provided, but to the fact that he provided them for so long. The whole aura of invincibility, the "magic" - "theatre of dreams", the fear factor, the insane expectations of what sort of ambition, confidence and ability to handle pressure you expect from a Man Utd player, even the active embracing of that pressure as something you earned as a result of putting on that shirt, like you're some sort of insane freak that feeds on the very energy that crushes ordinary mortals - none of that could be created by anything any team could do for half a decade or 6-7 seasons, it's only possible when you've delivered great things in a fairly similar way for as long as most people can remember.
Can we hope to find another manager who lead us to success for two decades and if so, is OGS that manager? Probably not, but though the attempt to rekindle those elements of magic and self-belief is inevitably to some extent a form of smoke and mirrors, that can actually work, when the link to the recent past is still there. It makes sense. If the players believe in it, it's effectively real. Identity is belief, and identity actually does impact on results. I think the line drawn to the SAF period in terms of style of play is wise - front-foot football, based on the ability to outscore and outwork anyone and the conviction that others fear us, not we them. Pretty vague, and really more of a psychological approach than a style of play. As such, it can accomodate a number of different systems, but crucially it cannot accomodate
any style of play, and also not any type of manager. It is in most respects more or less the exact opposite of Mourinho's approach for example. Also incompatible with Moyes and LVG.
My point here is that trying to link what is being built to what we were under SAF, forces us to a bigger emphasis on continuity than many other top clubs. It also limits the sort of managers we should be looking for, if we nevertheless should end up sacking Ole. We are not the sort of club who can afford to just hire anyone who seems to be good at getting the most out of his players, in whatever way. Doing that was what got us into trouble in the first place, and if we do that now, we throw away what's been built over the last few years, throughout the organisation. If OGS has to be replaced, it's got to be by someone who can continue to build on the same organisation-wide approach, and who is a credible potential long-term solution. In short, everything that Antonio Conte, for example, isn't.
I think though that one of the things we ought to do as a part of developing the organisation is to reduce the role of the Manager. If we want to entrench a capacity for continuity and a clear identity, and also increase our field of choice when it comes to managers, then more of that has to be embedded elsewhere in the organisation than the manager's office. In that regard, we need to move
away from the legacy of the SAF years. I know he didn't have unlimited power either, and that many astute people now gone were crucial to what we achieved in that period. But I do think we need to ensure that more key things are more removed from the managers remit, in the long run. It's crazy, for instance, that Mourinho had the freedom to do what he did to the academy during his tenure. It should never have been allowed to happen, and the fact it did shows we did not have either the right structures in place or a sufficient unity of approach. (
Or the right manager, but that's another discussion).