Ok, what we're not going to do is slander J Cole
. I see where you're coming from but I do disagree. If you listen from songs from loved ones to power trip, he shows his versatility. His story telling is a particular strong point for me and he's also capable of making club bangers like work out. I do think he's held on such a pedestal because he's hell bent on being a conscious rapper but I think he stands out along time an all time great like Common in that regard.
Nah Cole needs slander!
I thought he had the most potential since I saw the Young Simba video, and at that point Drake was wearing Supra’s with Trey Songz, and Kendrick was basically a freestyle rapper only.
His career has plateaued because his fans accept his mediocrity purely because he achieves the bare minimum.
Rap about conscientious issues? Yes.
No features? Yes.
Maintain a mysterious persona? (read: social media is for kids and I’m too woke for it) Yes!
Diss the popular rappers who only make music for entertainment? Yep.
His story telling is better than average, but it’s really not as great as it’s made out to be - it can’t conpare to Kendrick’s for example. GKMC, TPAB and DAMN especially.
I think Common is a good comparison - objectively & independently he’s a great rapper, but when you start considering other rappers, he falls further and further down the list.
What Cole has benefited from is the fact that the likes of Big Sean, Wale, Big KRIT etc aren’t as popular as him, else they would’ve taken his place.
But I do believe someone like Logic has a case for being the third best new gen rapper - his discography is solid (potentially more consistent than Cole?), he sells a lot, raps about the right things etc.
But his reputation is that he’s corny, so he’s immediately dismissed
At the moment, Cole is just there because we all assume he should be.