I mean outside of shed loads of cash what is it that Qatar offer? We don't know the owners at all, what sporting merit is there?
Outside of money im confused as to what Qatar offer.
Not having money flow out of the club to service payments. Appointing a level of footballing exec leadership ( with a mission to reform recruitment/sales procedure, from scouting to negotiation and squad management - contract lengths, ensuring flow from youth team up to first team, ensuring manager looks to integrate youth teamers or manage then loan them to sake of FFP sales, and not having manager also be chief scout or sole final refusal on players) commensurate with top-table clubs, rather than relying upon second-rate mainstays and residues from the Glazer regime, and instilling culture of genuine competitiveness. Other big clubs make short-term miscalculations at times, but correct them, whether that's Bayern or Madrid, or City (although they've both been more 'perfect' on the surface and more corrupt, so they might be a lesser example): a player gamble here or there, or a manager gamble for a season doesn't affect their commercial profile nor their ubiquity as 'competitive' clubs with a strategy around best-in-group recruitment..
Also investing in the local area (and in the facilities, stadia, ordinary supporter experience along with potential for 'high-end' product). Things which would make a club like this more sustainable and meeting the demands both of a 'community institution' with local/regional fanbase and history, and of a 'global brand', both of which have been handled embarrassingly by the Glazers and their selected leadership on the whole.
NB: Glazers have been known as the 'slowest' in decision-making, most divided and incoherent set-up, with the lowest reputation amongst agents and other clubs in terms of managing their asset operationally (directly and through CEO/intermediatories). If the league was run properly, they would have been audited and forced to adopt new practices, including liquidating their own other assets to service the debt from their own income and appointing new execs, or forced to sell. Of course, with a better league set-up, we wouldn't have allowed the purchase in the first place.