Whether you like it or not United IS a business, and no business can survive for long making loses into the hundreds of millions annually.
These measures aren’t savoury, they absolutely suck for those involved and these people obviously have the sympathies of the fanbase majority. However, without them the alternative would be bankruptcy, the entire workforce losing their jobs and our great club being consigned to history.
These hard things are absolutely necessary, and will build a solid and stable foundation for the ‘footballing perspective’ to improve from. There is no quick fix here, even if we had vast oil riches - we have to work within the rules. Please be patient.