That video, in my opinion, was much more offensive than the tweet and at the very least paints him as an insensitive and ignorant prick. Though I also get the argument about it not being necessarily racist as racism implies a belief in racial superiority.
For instance, I am a dark-skinned Indian who spent his childhood in North India (majority fair-skinned). I was frequently ribbed by friends about being invisible in photographs clicked in dark or comparisons to Cheshire cat if I smiled in a photograph with low light. I wouldn't class this as racism per se because people making the joke were of the same race as me. This was more comparable to jokes aimed at a thin man about getting blown away on a windy day. Or say jokes about a bald man's shiny pate being compared to the moon. Or a hairy man being called a grizzly bear. etc. etc.
Anyway, spare some thoughts for the marketing/design manager of Conguitos who was fairly neutral color-wise back in the '60s when he came up with the caricature.