Van Gaal's own and logically our own if we believe in progress. We finished 4th last season. I and Van Gaal both expected progress in the league as a first priority.
Coming 4th (which still might not happen) is not progress - he failed. Winning the FA Cup is progress of sorts but still not really what we had in mind, nor that much of an indication of improvement.
I also expected our performances and general play (I didn't expect Barcelona but something better than Stoke) to improve after giving him a 'by ball' on the first season - he failed.
If you want to reward failure that's fine. I don't overly dislike Van Gaal - he's a legendary manager in his own way but he's failed and any proper football club board would turn to someone else when they failed to meet expectation (after being given plenty of money) after two seasons.
The point is that progress is different from expectations. Honestly I am not sure anyone on this forum knows what targets have been set for LVG.
From champions in SAF's last season, setting a minimum of top 4 for Moyes was reasonable. He failed and was fairly sacked.
From 7th place, who knows what progressive targets have been set for LVG? It is fair to think that with commercial revenue at stake, top 4 was required. This was achieved in the first season.
But no one really knows what is expected for the second season. To you and I, it is logical to set a progressively higher target. I am confident that is the case for the board too. Whereas fans might wish for a bigger leap in progress such as a title win/challenge and/or trophy, the board may have set something like "top 4 with a trophy" or "top 3 or a trophy".
You say that an FA cup is not really what we had in mind. Who is we? Is that what you had in mind or what the board had in mind? I ask this as a genuine question. It doesn't matter what we think or expect is logical. Such factors like "a club of our stature" or "Leicester won so the league is shit this year" are all subjective and vague. Who knows?
Whatever it is I have no doubt the targets are spelt out in clear terms. Think about the detailed clauses tied to Martial's bonuses or the rumoured conditions about a retainer clause for Mourinho. Despite popular opinions here about our board being inept and Woody being useless, I happen to think we are rather well-run and systematic.
Woody has been accused of not being a Football man. Whether he is or not I don't know, but you don't get to where he is without some smarts. It is only my opinion but I think with his background as an accountant and investment banker, the deals he negotiates will have good coverage and contingency planning for several eventualities.
It may seem like Ed or the board hasn't acted, but the reports, rumours and relative silence speaks volumes to me. If there is still a mathematical chance that LVG can still meet his set targets then it is fair and correct not to fire him. And the fact that he has not been fired leads me to think he is still within sight of his targets. I prefer our management to have a plan and stick to it, instead of behaving like reactive, emotional teenagers that fire the managers because of rumours, media gossip or subjective standards like what constitutes sexy Football.
If it is indeed true that our board has signed a pre-agreement with Mourinho with associated penalties and pay-offs it actually shows that our management are thinking ahead and preparing for contingencies. We probably know that LVG's hitting or missing of targets will be certain only late in the season so preparations to lock-in Mourinho were made just in case LVG failed. In the case LVG didn't Mourinho gets a nice pay-off or maybe gets a paid sabbatical till 2017.
In that way, no parties really lose except for fans who will feel that way because of emotions and frankly, very subjective standards. The club as a whole would have behaved appropriately by not short-changing LVG or Mourinho.
The history of the club is a long one and the Glazers didn't transact a 1 billion pound deal to look only at events that happen in 1-2 seasons. Every decision and experiment needs time to play out and I think the board does have a plan.
Fans make a lot of noise. They are important but seriously, if we listened to the fans' wishes the club will be in shambles. Fans do stuff like write insulting banners, disrespect silences, smash toilets etc etc, I'd be aghast if we had to make major decisions by listening to the whims of the crowd. Yes, the fans pay the money, without the fans there is no club, some will argue. If the fans feel so self-entitled, then it is simple is it not? Stop spending money on tickets or merchandise. But with all the complaints we see here, there is barely a whimper with real action taken.
But I digress. My points are simply that: what you and I expect as fans looking from mostly an entertainment and short term perspective is likely to be extremely different from the management. I am only an average fan, hence I suspect the board knows a lot more than us and is doing a lot more than we realise. Silence is not always inaction. Waiting is not always indecision. Choosing not to act is also a choice.
Whatever it is, every day that LVG stays is an indication he is meeting or on his way to meeting his targets. If that is true, then the decent thing is to just wait and see, while making contingency plans.