Isnt quality music marketable? Are most mainstream artists just more appealing to the public or just more interesting as people/individuals? What makes a band marketable? To it just sounds like an excuse for a lack of success.
Why do you say 'uncomplicated'? Is main strreeam music uncomplicated? When it comes to hard rock, is there a non mainstream band with better and deeper music that dwarfs something like Led Zeppelin and 'stairway etc' for its depth? I just dont buy that. People recommmend a lot of things that apparently didnt make it to your television screens but i've never heard a Zeppelin, or a Beatles, or a Maiden or a U2 or a Rolling Stones whilst doing so.
I'm genuinely trying to understand.v
By marketable I mean various things, including the personalities in the band, and whether the band fits into a style or genre of music that record companies are trying to mine at a particular time. Bonnie Prince Billy (Will Oldham) has made a dozen interesting, high quality albums and is regarded as a bit of a God among music enthusiasts when it comes to folk songwriters but he's probably sold one tenth of the number of records that John Mayer has. This is largely because John Mayer is appealing, among other reasons, due to his youthful good looks while Bonnie Prince Billy looks like this:
Furthermore, a band becomes marketable when the particular style of music they play comes into vogue. As I said before, I've got every Nirvana album and when I was younger I used to like them with a passion I've never mustered for any band ever since but I'll be the first to admit that they weren't a patch on the band they copied most, which was The Pixies. They were also heavily influenced by other bands like Mudhoney and The Jesus Lizard who were part of the scene they grew up in, none of whom had even a fraction of their success. In fact some would argue that Mudhoney were also a superior band to Nirvana although I wouldn’t go that far.
Either way, Nirvana were fortunate enough to emerge at a time when there was a global movement among record companies in which 'alternative music' started to be seen as a genre they could make money from. The song that gave them their breakthrough was 'Smells Like Teen Spirit', a great song without a doubt, but such a blatant rip-off of a Pixies tune that it's uncanny. It comes as no surprise that Kurt was a huge Pixies fan when you hear that song. It's got the soft-loud dynamic followed by a simple bassline over the quietly sung verse followed by a rapid surge into the screamed chorus, with the repetitive 'Hello, hello, how low' bit thrown in for measure. You could find something similar happening on 'Levitate Me', 'Gouge Away' or any of a dozen Pixies songs. In fact, my old media teacher swears that the first time he heard SLTS he thought it was the Pixies and was shocked to discover it wasn't. I'm sure he wasn't the only one.
Yet Nirvana managed to sell 300,000 copies of Nevermind every week for several months while the Pixies probably never even shifted 300,000 copies of a record in any one year. What it came down to was that Nirvana, for all the quality of their music, was in the right place at the right time to be signed by a label like Geffen. And while the early enthusiasm for the song was down to the fact that it was a great, if highly derivative tune, they were very fortunate to be on a label that had the muscle to milk it to the absolute full.
The grunge scene is a particularly instructive one if you’re looking at the way record companies market and cash-in on bands that fit into the particular scene or sound that are currently in vogue while other, identical bands never get the same opportunity. After Nirvana’s breakthrough, every label and his dog set about scouring America for copy-cat bands whom were capable of yielding a similar profit. This is why the likes of Soundgarden, Pearl Jam and Stone Temple Pilots suddenly found themselves being marketed to within an inch of their lives while bands who were doing the exactly the same thing, and IMO doing it better, in the 80s like the Pixies, Husker Du and Dinosaur Jr. were busy slugging it out on independent labels and College Radio, simply because at the time, the conditions of the industry were such that they simply weren’t marketable enough for record labels to bother.
By uncomplicated I point to artists like Goo Goo Dolls, Matchbox 20, Nickelback, John Mayer, Jack Johnson and various other shite I can’t think of this early in the morning. What they all have in common is very basic pop structures, with formulaic three chord progressions, verse-chorus-verse format and production so polished and pristine that you almost forget that there’s human beings playing the music. Their labels make them churn out albums with a certain number of 3 minute songs, which they’re happy to do because radio stations generally prefer that format. There are of course examples of music outside of this format becoming viable money-makers, such as the grunge scene, but generally this is the most bankable variety of music and big labels and FM stations go ga-ga for any band unimaginative enough to churn out this sound.
Generally if a band strays too far from that format too much, by having unusual arrangements, or pedal effects, or production that favours a raw, less polished sound, or any of a hundred other musical possibilities, the average punter listening to his FM radio station will find it too disconcerting to embrace and big labels are not going to touch them with a bargepole. Once again, there are lots of notable exceptions, and every so often labels try to market a different type of sound, but the sound I’ve described above will always be a bankable fall-back position for the big labels and one they’ve never abandoned even whilst trying to encourage alternative styles such as the grunge scene. This is a general maxim that has been true for at least a generation now and will continue to be for the next couple.
Anyway, the point of that spiel was that there’s fecking loads of reasons that brilliant bands don’t become mainstream, and the idea that mainstream exposure is something that all good bands inevitably receive, or even aspire to, is false. You've cited bands like Led Zep, the Beatles, Stones as examples of genuinely excellent bands who achieved huge popularity largely through the quality of their work, and you'd be right in arguing that none of those bands fit even remotely into the bankable big label formula I've described above, However, that era was decades ago. The industry has changed enormously, and for the worse, since then and what made a band popular back then is vastly different to what makes a band popular now. This is why in a discussion of the mainstream scene today, those bands and the era they came from are not particularly relevent. And it's also why mentioning those bands as examples of good bands becoming popular through merit don't change the fact that your assumption that non-mainstream bands, in today's context, would be mainstream if they were good enough is a slightly misguided one.