Good post. Following football also encourages parasocial relationships (which anyone interested in such subjects should read about because it's a fascinating phenomenon and one that's really exploded in frequency over the last decade or so).Football fans often perceive successes and failures of their teams as personal. That is why they usually use 'we' when they talk about their clubs. It can easily become unhealthy, especially for people who don't have many productive activities. Psychology explains many aspects of the relationship between a fan and his club.
One psychological principle that is obviously present here is 'commitment and consistency'. It is present everywhere, starting from choosing a club and remaining a fan for a long time (often a whole life).
Another principle that is also visible here on the forum is 'social proof'. People choose to criticize certain players, a manager or owners if they see other posters do so.
Even they are just customers of the company (club), they want to change managers, owners, etc. It is a long story, and a lot of people made good money from these traits. At the end of the day, a lifelong customer is always the best customer.
The more time I've spent reading neuroscience and psychology literature on football and related subjects, the more convinced I become that it's very difficult to follow football in a way that's healthy. At the very least, football subtracts from a limited available resource pool for doing constructive things.
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