How is this guy still a nominee of a major party for president of the United States? How?! What a failure by this country.
Because he presents himself in terms that large swathes of the country, understand, even if they don't really believe. He grunts and groans and throws vocal grenades/tirades, that many people think are near the mark, but many others think, 'this guy is telling the truth'. He has a 'bad boy' history, which would hurt others but not Trump, he wallows in it. He appeals to people who for years have felt they have been lied to, played, used and abused by others... Who precisely, they are not quite sure of...so Trump helpfully points them in the right direction?
The fact is that truth has been lost in recent decades in all aspects of life, not just politics, nobody, well very few nowadays, trust any body's truth...
but their own. In the words of a famous 'boyzone' song ..."no matter what they tell us, no matter they say.
... what we believe is true".
Trumps big hit was his declaration about "Fake News", this had resonance well beyond the GoP, indeed well beyond the shores of the US; bias, prejudice, misinformation, misdirection, in some case out right lies, were being uncovered/recognised (seemingly) all over; never before had the saying about 'lies spreading around the world before truth got its pants on' had more relevance and he was the
archspreader. In many cases, Trump's 'play-book' became like that of many of the (so called) 'free- press' had been putting out for a while, stories that maybe contained a grain of truth, but were for the most part encased in hyperbole, disinformation etc. The 24/7 news cycle had arrived, we didn't have 'new readers' anymore but 'news editors' abounded.... Trump latched on to this, quicker than most.
However its not only in the US. Farage/REFORM in the UK has gained a foothold in the 'mother of parliaments'. If the new PM Keir Starmer puts a foot wrong he will be hounded by Farage, even though Starmer has a large majority, there are elements in his party which may well rebel at times and Farage will be on hand to 'stir the pot'. Expect much from Farage that is the same as his hero Trump, use the truth sparingly, but always ensure it speaks to whatever it is he wants to say, or whatever point he wants the public, outside of parliament, to hear on the news headlines..