He is serving those deliverys into areas where no player can get to the ball. Its not effective, what I criticize is that he does the same thing over and over and over. He doesnt look at the development of the play, today he had two chances in a counterattack that it was him alone against Villa’s defenders, and what he did? He sent a cross...there was nobody there to take advantage of it, why? Because we have no attacking patterns, its all improvised in the moment.
If you read my posts from the start of the discussion you would see that I first stated that this isn’t James fault, this is a lack of coaching problem, where James is playing with something different on his mind that Martial.
If we had any tactics then Martial would know where to run when James have the ball, wheter to attack the first post, to stay put in the box, to deviate the defender to open space, etc but what we are seeing is a total lack of cordination from our forwards, James doesn’t know where to deliver the ball because he doesnt know where Martial is going to be, and viceversa.
At the moment if the service finds a forward is pure luck.
And Im taking James as an example because he is the one that delivers the crosses while Rashford makes most of his plays trying to get inside rather than provide services. Again lack of coaching left all to players improvissing on attack and hoping for the best.