Those players that you mentioned weren't really supposed to become that great. No one mentioned Salah as a potential BPOTW player, while people have been overhyping Dembele for a few years now. Last summer, he got hyped almost as much as Mbappe. Then there is Coutinho - whom while not as good as Pogba, and definitely not as marketable - went for quite more than Pogba. Lukaku went for 75 + 15m last summer too, Bilbao's keeper who has 1.5 years in a top league is going for 80m pounds, Higuain who was 29 yo went for 90m+ euros, Liverpool signed a defender who has never played in a top comeptition be it UCL, Europa, World Cup or Euros for 75m pounds, Bale went for same amount of money 5 years ago, PSG signed an 19 (or was it 18) years old kid for significantly more. The list is endless, but it is Pogba whom we overpayed. Do you work for Sun or Daily Mail perhaps?
Pogba is one of the best and most marketable players in the world, whom just won the World Cup being very good at it, and who has another 4 years on his contract. We can ask whatever we want for him, and Neymar's money is what the first offer should be. While Pogba is not as good as Neymar, Neymar went for that 'low' cause of that clause, otherwise no way in hell Barca would have sold him for 222m euros.
Club's revenues have increases and so have the players prices. Most clubs don't want to sell (just see for Maguire), so there isn't much you can do with 100m or whatever you think is Pogba's price. At best, you can get a significantly worse player like SMS. If Barca want business, put there Dembele, Rakitic and cash and we start talking.