What are the ‘standards’?

Minimum standard should be top 4 or 5 in the league, score 70 goals in the league and have considerable positive goal difference. Cups are a bonus but we need to see a team that actually performs week to week. If a manager doesn’t produce that, it shouldn’t matter if he wins the Europa League, FA Cup and League Cup in the same season. If you’re moving towards something longer term then you have to keep a certain level of consistency in every game.

That seems an entirely reasonable and achievable goal at this stage.
 
The standard for a club of United’s stature should be to challenge for the title every single season.

Our domestic title bid should not be over before Christmas after spending hundreds of millions on new players every summer.
This. We should also win a trophy every season as well.