The appropriation of men's teams rivalries in the women's game.
"Ooh big game this weekend. These two teams have huge history"
No, they don't. The men's team do, maybe but there's close to absolutely no historic rivalry between any of these teams and the assumption the rivalries must align with the men's game is absurd.
If Chelsea women built up a rivalry with Ipswich in the women's game, not a single person would think when the men's team played it would mean the same thing with it now being a huge game between the two clubs.
One of many barriers the women's game faces is having to cosplay elements of the men's game by aping the history.
Nah, I think it's the opposite.
Football fans are football fans, are sports fans, they feel that the club is part of their close circle.
I played semipro field hockey for a few clubs, and the best clubs were always those who had teams of different sports and genders who integrated.
I hate cricket, but if my hockey club's cricket team were playing, especially if they were playing either their rivals or my rivals, I'm staying and I'll be the loudest guy in the crowd. Because that's my team. Same way, being a goalkeeper, I can't play right wing, but the right winger is my teammate who I respect for his skills, same way I could a respect a teammate who played cricket.
And the people who came to support me stuck around to support them. Just because I hate cricket, doesn't mean every supporter of my team hate cricket.
Plus rivallries are about bragging rights. If Liverpool put 11 past us in the WSL and people were winding me up, yes I'd be pissed off, even if I had never watched a single thing about Manchester United Ladies