Joshua was carefully constructed inside and outside the ropes. Unfortunately, it appears his finest hour - the Klitschcko win - was the fight which appears to have taken a lot of his fire. He appeared willing to go through hell to win a battle. Now, not so much.
Fury wasn’t given a prayer against Wladimir, the boring nature of the fight didn’t exactly excite people, nor did his meltdown after it, he gained some luster back with the Wilder fights and he’s became more likable too. In fact, his last three fights, he’s been very exciting whereas previously he was a bit boring in the ring.